How you can get new patients by using Google and other search engines.

Three easy ways to boost your practice’s search rankings

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Patrick McGill, MD, is an executive vice president and Community Health Network's chief transformation officer, a role he assumed in November 2021.

Dr. McGill is responsible for population health management, value-based care, envisioning data-enabled strategies, overseeing information technology and digital transformation, and leading Community’s effort to use analytics to drive transformation.

Since joining Community in 2010 as a family medicine physician, Dr. McGill has advanced through a variety of roles. After working in informatics, he was named medical director for physician informatics. In 2017, Dr. McGill was named vice president, clinical transformation, and shortly thereafter became senior vice president, clinical strategies.

Beyond his medical training, he also completed the Accelerated Practices Program at Health Catalyst University and serves on the clinical advisory council at Health Catalyst, Community’s key analytics partner.

Dr. McGill holds a bachelor of science degree from the University of Georgia and received his medical degree at the Medical College of Georgia School of Medicine in Augusta, GA. He completed his family medicine residency at Ball Memorial Hospital in Muncie, IN. He is board certified by the American Board of Family Medicine.

Sanjeev serves as the President and Chief Operating Officer for LeanTaaS, the leading AI / ML analytics company in healthcare operations. LeanTaaS’s predictive analytics software powers over 130 health systems and 500 hospitals to improve access and lower costs.

Sanjeev is also the co-author of the book “

”. Before LeanTaaS, Sanjeev was Google’s first Head of Product Marketing, and led three successful startups - CEO at Aloqa (acquired by Motorola), VP Products & Marketing at TellMe Networks (acquired by Microsoft) and Founder & CEO at Collegefeed (acquired by AfterCollege).

Sanjeev graduated with BS and MS degrees in Electrical Engineering and Computer Science from MIT. He started his career at McKinsey & Company and Cisco Systems before joining Google. Sanjeev has been named by Becker's Hospital Review as one of the top entrepreneurs innovating in Healthcare.

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Travis Schneider is Co-founder and Chief Corporate Development Officer for Tebra, a leading cloud-based healthcare technology platform. In his role, Travis oversees M&A and strategic partnerships for the organization.

In 2021, PatientPop, a leader in practice growth technology, merged with Kareo, a leader in cloud-based clinical and financial software. Travis was Co-founder and Co-CEO of PatientPop, where he oversaw all aspects of strategy, sales, and business development. He is enthusiastic about leading the integrated corporate development for Tebra.

Before co-founding the company, Travis co-founded and served as CEO of ShopNation. He also co-founded and served as CEO of StarBrand Media. The businesses were acquired by Meredith Corporation and POPSUGAR, respectively.

Travis holds an honors degree in business and economics from Wilfrid Laurier University. He is also a two-time recipient of the KPMG Enterprise Entrepreneur Award.

For independent practices to thrive, it will largely depend on how well they can adapt and implement emerging technology.

Technology

Three easy ways to boost your practice’s search rankings