Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.

Level-up your digital marketing strategy with these five tips

Topics

 Chattanooga, Tenn.-based digital marketing agency specializing in health care. Full Media offers a full spectrum of HIPAA-compliant digital marketing capabilities within the healthcare space, including website design, online advertising, SEO, patient experience optimization, and analytics.

Videos

Why search engine rankings and optimization should play an important role in your digital marketing strategy. 

Understanding search engines and optimization for independent practices

, JD, MBA, advises clients on compliance and transactions in healthcare, cybersecurity, corporate and securities law, while representing plaintiffs in False Claims Act and Dodd-Frank whistleblower cases. She also teaches bioethics at Baylor College of Medicine in Houston. Rachel can be reached through her website, 

Articles

As more states enact biometric laws (although none are as robust as Illinois), healthcare AI companies, covered entities, and business associates should take note and take steps to update compliance programs in order to reduce the risk of a lawsuit and a potentially criminal HIPAA violation.

Biometrics and Artificial Intelligence

Jon is a certified Project Management Professional and has spent a decade helping healthcare providers with technology. Jon lives near Philadelphia, PA and is an avid reader, outdoorsman, and tech geek.

 to help private healthcare businesses get more consistent appointments, improve their web presence, and reduce technology stress.

Text messaging patients is a great way to increase recalls and keep them healthy. Texting campaigns have increased patient services revenue and improved care compliance. Simple text message templates, scheduled in advance, will make it easy for your staff.

Get more recalls with patient text messaging

Improve your local online presence to increase patient volume.

How to use local SEO to grow your medical practice

Automation is improving communication, flexibility, and work-life balance.

Recent changes in healthcare shift work improving mental wellbeing

Slideshows

Seven easy ways to expedite the incoming phone call process at your medical practice.

How to Better Manage Incoming Calls at Your Medical Practice

Text messages for patient payments and insurance verification make a difficult task easier. Tweak your technology to get paid on time and reduce the friction in your patient billing process.

Collect patient payment and verify insurance with text messaging

Podcasts

Physicians Practice® spoke with Michael Morgan, at the time the CEO of Updox and a contributor to Physicians Practice, to discuss the new technologies that you should consider implementing in your practice and why implementing a virtual care strategy will be so important post COVID. 

The Paperless Practice: Virtual care strategies

Online marketing is not easy and takes some time to plan, but here are five strategies to start attracting new patients to your medical practice.

Online Marketing: How to get more patients

Preparedness in the post-pandemic era demands that the healthcare industry disentangle itself from the fax machines, pagers, land lines and other unwieldy implements of a bygone age.

Technology

Level-up your digital marketing strategy with these five tips