From clicks to clinic: 14 patient-pulling tricks that work

Patients shop for doctors the way they hunt for hotels, by scrolling through photos, skimming star ratings and weighing convenience before they commit. Referral pads and highway signage alone can’t compete with that level of digital due diligence. Practices that polish their online curb appeal, weave themselves into local life and strip friction from every step of the patient journey keep schedules full, often without spending like a Fortune 500 brand.

Here are 14 tactics to turn casual browsers into loyal ambassadors.