A successful marketing stragety is essential for the growth of every practice. Try one (or all five) of the tips in the slides below to attract more long-term patients.
Social media
• You must have a social media strategy to stay current
• Post on Facebook 10 times a week
• Tweet on Twitter 40 times a week
• Can also use a blog, or other professional website
Get involved
• Attend health fairs, sporting events, or anywhere else you can set up a booth. You can even bring a mascot!
• Donate a physical for a local auction
• Get involved in the local chamber
Excellent customer service
• If you treat your patients well, word of mouth will travel fast
• Some of the traits patients value the most are timeliness, hospitality and respect
Host an open house
• Hold a small gathering at your clinic
• Include refreshments and door prizes
• Invite the public, colleagues, and referral coordinators from other clinics and hospitals
Become the expert
• Form connections with a news outlet or publication and comment on current health issues
• Give seminars and talks on subjects that you specialize in
Give thanks
• Write a thank you note for each new patient and the doctor that referred them
• Send out birthday cards
