Word of mouth -- always a powerful part of physician practice marketing -- is now louder and more important than ever, thanks to physician ratings Web sites and Internet-savvy, post-Boomer generation of patients.
Word of mouth -- always a powerful part of physician practice marketing -- is now louder and more important than ever, thanks to physician ratings Web sites and Internet-savvy, post-Boomer generation of patients. The oldest post-Boomers have reached their mid-40s, and even many of those in their 20s have solid jobs with good health plans. Likely, they’re a significant part of your patient population, and they’re not shy about airing their opinions in anonymous, public forums. What will they say about you?
Here’s the low-down on two physician ratings sites and how to use them, so you can turn this new marketing twist to your advantage:
What steps can you take to improve your ratings?
By following these steps, you will increase your positive ratings and your presence on these Web sites as the Internet becomes a more important part of your patients’ selection process.
Karen Zupko is a seasoned senior advisor who has been helping physicians to navigate America's healthcare system since 1974. She is a member of the American Marketing Association and Women in Communications, and has served on the board of trustees of Chicago's Grant Hospital. Karen is a graduate of the University of Kansas and a Chicago native. You can contact her at kzupko@karenzupko.com.
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