Karen Zupko

Articles by Karen Zupko

Outsourcing billing operations can be a relief to a frazzled practice. But you need to do it right; after all, your practice’s revenue is at stake.

Word of mouth -- always a powerful part of physician practice marketing -- is now louder and more important than ever, thanks to physician ratings Web sites and Internet-savvy, post-Boomer generation of patients.

Billing companies often try to convince physicians that outsourcing their billing is the only way to go. But, rest assured nothing is perfect.

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