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Practice tip of the week: Medical Marketing: Don’ts

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Your weekly dose of wisdom from the Physicians Practice experts.

lightbulb doodle © Matias - stock.adobe.com

© Matias - stock.adobe.com

With all the useful information available on Physicians Practice, it is easy to become overwhelmed.

With this in mind, the tip of the week is a chance to reflect on some of the wisdom found all across the site. In the September 2021 article on marketing don’ts, Manish Kumar Chauhan writes the following:

“No matter your specialty, you need to market your practice in order to reach your target audience. To save your message from getting lost in the digital world, here are some DON’Ts of medical marketing.

1). Never offer discounts on your services – it’s against the law.

2). Don’t expect too much - Marketing strategies cannot change things overnight. Return on investment needs some ramp-up time. Reevaluate your strategies if you see no elevation in conversion after three to four months.

3). Don’t just talk about your doctors, but your practice - People are more inclined toward the services you offer and want to know about them instead of a particular doctor and his/her achievements.

Click here to read the rest of the article and be sure to check back next week for another Tip of the Week!

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