Medical Marketing: Don’ts
What to avoid in your marketing efforts.
You need to implement marketing practices that allow patients to get to know your practice.
No matter your specialty, you need to market your practice in order to reach your target audience. To save your message from getting lost in the digital world, here are some DON’Ts of medical marketing.
For Part 1, “Medical Marketing Do’s”, click here.
You can be penalized as it is against the law.
Marketing strategies cannot change things overnight. Return on investment needs some ramp-up time. Reevaluate your strategies if you see no elevation in conversion after three to four months.
Over social media or any online/offline marketing channel, never disclose your patient's identity or records.
People are more inclined toward the services you offer and want to know about them instead of a particular doctor and his/her achievements.
This will make it difficult for a layman to understand your marketing material.