Your weekly dose of wisdom from the Physicians Practice experts.
With all the useful information available on Physicians Practice, it is easy to become overwhelmed.
With this in mind, the tip of the week is a chance to reflect on some of the wisdom found all across the site. In the September 2021 article on marketing don’ts, Manish Kumar Chauhan writes the following:
You need to implement marketing practices that allow patients to get to know your practice. No matter your specialty, you need to market your practice in order to reach your target audience.
1). Identify your target audience - Invest your time in planning and coming up with good strategies with your ultimate objective in mind. Focus on educating your target audience instead of just talking about yourself.
2). Make use of marketing collateral - you need to make use of marketing materials such as postcards, brochures, advertisements, etc. This promotes referral marketing and builds a good brand image for you, especially among elderly patients who are not Internet-savvy.
3). Do paid search - Search engines such as Google and Bing offer paid search based on keyword searches for a service. Google Analytics is one such tracking tool that helps you identify the source of conversion. For paid searches, it is good to prepare a budget in advance.