Medical Marketing: Don’ts

Follow these general guidelines to minimize the effects on your patients

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

Medical practices must go beyond simply offering competitive salaries and benefits packages to attract new talent and keep their best clinicians and administrative staff working for them.

Physicians Practice® spoke with John Harrison, CCO of Concord Technologies, about how documentation technologies can improve workflows in practices.

One thing that can help you on your path to selling your practice is to understand some of the basic tenants of practice valuation.

Collecting money from patients is an ongoing challenge that has only worsened with high-deductible health plans.