Staffing & Salary

Articles

What to avoid in your marketing efforts. 

Medical Marketing: Don’ts

Videos

What ‘data sharing’ is and how it's is different in an independent practice versus a hospital system.

Data sharing in an independent practice

Slideshows

Promoting your practice using effective methods can be the difference between gaining and losing business.

Medical Marketing: Dos

There are many different models for strategic planning. Attempting to "jump right in," however, is ill-advised. Here are three steps to consider.

Prerequisites for Strategic Planning

 Chattanooga, Tenn.-based digital marketing agency specializing in health care. Full Media offers a full spectrum of HIPAA-compliant digital marketing capabilities within the healthcare space, including website design, online advertising, SEO, patient experience optimization, and analytics.

Why search engine rankings and optimization should play an important role in your digital marketing strategy. 

Understanding search engines and optimization for independent practices

A lack of communication can lead to inefficiency in medical practice, says one expert. What are a few communications sins to avoid?

Seven communication sins every practice should avoid

A former United States Marine Corps Officer, Ray Mays serves as Chief Executive Officer at 

, the Upper Cumberland’s leading eye care provider. Ray has been with ECOTN since 1998, and during his tenure, the company has experienced sustained growth while consistently delivering the highest quality patient care. Today, Ray manages a team of 13 physicians and a professional support staff of more than 125 employees across nine Tennessee locations as well as an ambulatory surgery center that performs over 3,000 procedures annually.

Ask yourself: What do I want my practice to do for me?

Intentional growth plans can avoid loss of revenue, talent, and patients 

An overview of the importance of a digital marketing strategy for independent practices. 

The importance of a digital marketing strategy for independent practices

He holds the FINRA Series 7, FINRA Series 63, and FINRA Series 66 licenses, along with licenses for life, disability, and long-term care insurance.

What comprises the best retirement plan for independent physician practices?

The best retirement plan for your practice

The implications of Biden’s 2021 tax law and how it will impact independent practices. 

Practice Management