September 29th 2023
Healthcare practices need to be extra careful about social media.
September 18th 2023
Your weekly dose of wisdom from the Physicians Practice experts.
July 26th 2023
Whether you're new in town or are looking to reinvigorate your established business, having a solid review generation strategy in place can have an enormously positive impact.
July 14th 2023
The more reviews you get, the more likely you are to bring in new patients.
May 30th 2023
Logistics, marketing, and your direct care practice
Focusing on details like hiring, supplying and marketing for your practice are key.
Practice tip of the week: Medical Marketing: Don’ts
Top 7 ways to increase your organization’s online presence
Online presence s the digital footprint that a person or business has established through various online channels.
The healthcare marketing landscape in 2023
The new normal is no longer new.
3 Marketing metrics for medical practices
There are a few metrics to consider when using marketing techniques to attract new patients to your practice.
Creating a social media care plan for your medical practice
Social media should be a key part of your practice's marketing strategy.
Using social media and blogs to market your practice
Harnessing these new digital tools can help your practice grow.
Healthcare website security measures to consider
With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.
Avoid the spam folder when sending healthcare email marketing
What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.
Three easy ways to boost your practice’s search rankings
How you can get new patients by using Google and other search engines.
Medical Marketing: Don’ts
What to avoid in your marketing efforts.
Medical Marketing: Dos
Promoting your practice using effective methods can be the difference between gaining and losing business.
Level-up your digital marketing strategy with these five tips
Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.
Tips for improving your practice's online reputation
Online reputation management is critical for all healthcare practitioners.
A blog can expand your healthcare practice brand
Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.
How to use local SEO to grow your medical practice
Improve your local online presence to increase patient volume.
How to improve patient satisfaction via text messaging
First, ensure that you are compliant with TCPA. Get consent for all text message communications with patients as part of your normal intake process.
How to eliminate sneaky sources of HIPAA violations in your marketing efforts
These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.
How to ask patients for reviews in person
Training your staff to ask patients for feedback and reviews is one of the best ways to get it. It is important to prepare a script for the front desk, set up an incentives structure, and review progress daily.
Why asking for patient feedback is important
Your average score on clinician reviews websites is what the vast majority of prospective patients are making their judgments on. And with a proper negative review management process in place, you can even get rid of a lot of the bad reviews.
Six key components of a digital marketing strategy to drive physician referrals
Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.
Digital Marketing vs. Traditional Healthcare Marketing
Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.
How to properly email patients for reviews and feedback
When the office is busy, e-mailing or texting patients to leave feedback is effective. Avoid the pitfalls of unethical feedback solicitation and provide patients allowed incentives to leave their thoughts.
Best practices for managing your practice and provider listings in organic search
If you properly manage your online listings, you can also grow your visibility and reach more potential customers.
Physician and Provider Podcasts: Legal considerations
While a great way to market your practice’s name, brand, and showcase providers, think through these legal and compliance issues first.
Four essential components for your vaccine rollout strategy
Create a plan to drive patient access, action, and adherence.
The Patient Experience, Marketing, and Your Practice Brand
There’s no magic wand to immediately upgrade your administrative systems, but there are actions you can take.
Grow your healthcare business with an efficient email marketing strategy
Personalized email marketing is an effective, cost efficient strategy to improve patient outcomes, boost your brand, and grow your healthcare business.
SEO: The highest leverage practice marketing strategy for 2021
If you want more leads for your practice in 2021, there's one marketing strategy that stands above the rest: Search Engine Optimization.
Email archiving and HIPAA compliance
Make sure email is a part of your cybersecurity strategy.
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