Patient Engagement & Communications

Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, 

Marketing Your Medical Practice-Ethically, Effectively, and Economically,

 which has sold over 225,000 copies and has been translated into Spanish. He contributes a weekly video for 

 on practical ideas to enhance productivity and efficiency in medical practices.  His 5–7-minute videos and short articles provide practical ideas that can be easily implemented and incorporated into any medical practice. Dr. Baum can be reached at 

Articles

There are a few metrics to consider when using marketing techniques to attract new patients to your practice.

3 Marketing metrics for medical practices

is the Director of Digital Media and Social Strategy for

Social media should be a key part of your practice's marketing strategy.

Creating a social media care plan for your medical practice

 is president of CompHealth, the nation’s largest provider of locum tenens physicians and founder of the traveling physician industry. She joined CompHealth in 2001 as a sales consultant and served in a variety of management roles prior to being named president in 2017. Lisa is passionate about building lasting relationships and helping her team members reach their highest potential.

Harnessing these new digital tools can help your practice grow.

Using social media and blogs to market your practice

Kevin West is a founding partner, Executive Vice President, and Chief Technical Officer for Full Media, a Chattanooga, Tenn.-based digital marketing agency specializing in health care. Full Media offers a full spectrum of HIPAA-compliant digital marketing capabilities within the healthcare space, including website design, online advertising, SEO, patient experience optimization, and analytics.

With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.

Healthcare website security measures to consider

 Chattanooga, Tenn.-based digital marketing agency specializing in health care. Full Media offers a full spectrum of HIPAA-compliant digital marketing capabilities within the healthcare space, including website design, online advertising, SEO, patient experience optimization, and analytics.

Podcasts

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm. 

Digital Marketing for Independent Practices

Hoala Greevy has over 20 years of experience in the email industry, dating back to his first job out of college at Critical Path in San Francisco in 1999. Prior to founding Paubox, Hoala started Hawaii’s first SaaS company (Pau Spam) in 2002. Hoala holds two patents related to email security. An avid kayak fisherman, Hoala has caught three blue marlin from his ocean kayak Scupper Pro. He also holds the IGFA world record for the finescale triggerfish.

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

Avoid the spam folder when sending healthcare email marketing

Jon Luehrs is the Co-Founder of Data Driven Marketing Group. 

Based in Atlanta, GA, Data Driven Marketing Group specializes in growing patient volume for healthcare practices with data powered SEO and digital marketing strategies.

How you can get new patients by using Google and other search engines. 

Three easy ways to boost your practice’s search rankings

What to avoid in your marketing efforts. 

Medical Marketing: Don’ts

Slideshows

Promoting your practice using effective methods can be the difference between gaining and losing business.

Medical Marketing: Dos

Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.