Marketing

With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

Don't overlook the importance of an extensive competitive analysis.

A medical practice must distinguish between its practice and that of the competitor.

A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.

Healthcare practices need to be extra careful about social media.

Your weekly dose of wisdom from the Physicians Practice experts.

Whether you're new in town or are looking to reinvigorate your established business, having a solid review generation strategy in place can have an enormously positive impact.

The more reviews you get, the more likely you are to bring in new patients.

Your weekly dose of wisdom from the Physicians Practice experts.

Focusing on details like hiring, supplying and marketing for your practice are key.

Your weekly dose of wisdom from the Physicians Practice experts.

Online presence s the digital footprint that a person or business has established through various online channels.

The new normal is no longer new.

There are a few metrics to consider when using marketing techniques to attract new patients to your practice.

Social media should be a key part of your practice's marketing strategy.

Harnessing these new digital tools can help your practice grow.

With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

How you can get new patients by using Google and other search engines.

What to avoid in your marketing efforts.

Promoting your practice using effective methods can be the difference between gaining and losing business.

Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.

Online reputation management is critical for all healthcare practitioners.

Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.

Improve your local online presence to increase patient volume.

First, ensure that you are compliant with TCPA. Get consent for all text message communications with patients as part of your normal intake process.

These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.

Training your staff to ask patients for feedback and reviews is one of the best ways to get it. It is important to prepare a script for the front desk, set up an incentives structure, and review progress daily.

Your average score on clinician reviews websites is what the vast majority of prospective patients are making their judgments on. And with a proper negative review management process in place, you can even get rid of a lot of the bad reviews.

Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.