Patient Engagement & Communications

Corinne McCarthy is an SEO & Online PR Specialist at Web Talent Marketing, 

. She has worked with clients in a variety of industries to increase their organic search presence and monitor their online reputation.

Articles

If you properly manage your online listings, you can also grow your visibility and reach more potential customers. 

Best practices for managing your practice and provider listings in organic search

Ericka L. Adler, JD, LLM has practiced in the area of regulatory and transactional healthcare law for more than 20 years. She represents physicians and other healthcare providers across the country in their day-to-day legal needs, including contract negotiations, sale transactions, and complex joint ventures. She also works with providers on a wide variety of compliance issues such as Stark Law, Anti-Kickback Statute, and HIPAA. Ericka has been writing for Physicians Practice since 2011.

While a great way to market your practice’s name, brand, and showcase providers, think through these legal and compliance issues first.

Physician and Provider Podcasts: Legal considerations

Matt Dickson is Vice President of Product, Strategy, and General Manager of Stericycle Communication Solutions. He is a versatile leader with strong operational management experience and expertise providing IT, product, and process solutions in the healthcare industry for nearly 25 years.

For information on Stericycle Communication Solutions, visit 

Create a plan to drive patient access, action, and adherence.

Four essential components for your vaccine rollout strategy

Laurie Morgan, MBA is a partner and senior consultant for 

. Her consulting focuses on practice management effectiveness and practice profitability. She is the author of the book 

People, Technology, Profit: Practical Ideas for a Happier, Healthier Practice Business

There’s no magic wand to immediately upgrade your administrative systems, but there are actions you can take.

The Patient Experience, Marketing, and Your Practice Brand

Personalized email marketing is an effective, cost efficient strategy to improve patient outcomes, boost your brand, and grow your healthcare business.

Grow your healthcare business with an efficient email marketing strategy

If you want more leads for your practice in 2021, there's one marketing strategy that stands above the rest: Search Engine Optimization. 

SEO: The highest leverage practice marketing strategy for 2021

Make sure email is a part of your cybersecurity strategy.

Email archiving and HIPAA compliance

Tips for keeping this valuable edition compliant with the law.

Keeping your healthcare email marketing HIPAA compliant

Details about your location can make your job more attractive to candidates looking for work in your community.

Leveraging your practice’s location to attract staff

Slideshows

Are you a new medical practice struggling to beef up your daily schedule? Here are 10 strategies to effectively promote your medical practice.