June 2nd 2025
Your weekly dose of wisdom from the Physicians Practice experts.
May 27th 2025
May 19th 2025
May 12th 2025
April 25th 2025
Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-driven decisions.
8 strategies to effectively market your practice
Discover eight practical, low-cost marketing strategies to help medical practices attract new patients, boost visibility, and grow sustainably in today’s competitive healthcare landscape.
8 steps to address a bad review of your medical practice
With the right strategy and tone, you can transform a critical review into an opportunity to strengthen patient relationship.
Hiring a marketing consultant for your practice
Explore why hiring a marketing consultant for your practice can be beneficial and provide practical steps for finding and vetting the right candidate or agency.
Marketing 2.0: Determining the cost per lead and the lifetime value of patients
It is necessary to have metrics for gauging the effectiveness of your marketing efforts.
The practice marketing minute
Marketing can be more than fancy campaigns and social media strategies.
5 DIY marketing strategies for time-pressed medical professionals
With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.
Assessing competition in your market
Don't overlook the importance of an extensive competitive analysis.
Be different or begone: Finding your unique value proposition
A medical practice must distinguish between its practice and that of the competitor.
Hiring a marketing agency
A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.
Transform your practice's social media with these strategies
Healthcare practices need to be extra careful about social media.
Practice tip of the week: Digital Marketing vs. Traditional Healthcare Marketing
Local marketing tips for small practices
Whether you're new in town or are looking to reinvigorate your established business, having a solid review generation strategy in place can have an enormously positive impact.
5 Ways to successfully gather online reviews for your healthcare practice
The more reviews you get, the more likely you are to bring in new patients.
Practice tip of the week: Medical Marketing: Do’s
Logistics, marketing, and your direct care practice
Focusing on details like hiring, supplying and marketing for your practice are key.
Practice tip of the week: Medical Marketing: Don’ts
Top 7 ways to increase your organization’s online presence
Online presence s the digital footprint that a person or business has established through various online channels.
The healthcare marketing landscape in 2023
The new normal is no longer new.
3 Marketing metrics for medical practices
There are a few metrics to consider when using marketing techniques to attract new patients to your practice.
Creating a social media care plan for your medical practice
Social media should be a key part of your practice's marketing strategy.
Using social media and blogs to market your practice
Harnessing these new digital tools can help your practice grow.
Healthcare website security measures to consider
With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.
Avoid the spam folder when sending healthcare email marketing
What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.
Three easy ways to boost your practice’s search rankings
How you can get new patients by using Google and other search engines.
Medical Marketing: Don’ts
What to avoid in your marketing efforts.
Medical Marketing: Dos
Promoting your practice using effective methods can be the difference between gaining and losing business.
Level-up your digital marketing strategy with these five tips
Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.
Tips for improving your practice's online reputation
Online reputation management is critical for all healthcare practitioners.
A blog can expand your healthcare practice brand
Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.
How to use local SEO to grow your medical practice
Improve your local online presence to increase patient volume.
