Marketing

Promoting your practice using effective methods can be the difference between gaining and losing business.

Stephen Jones, MD, isn't looking to make a name for himself in comedy, he's looking to get patients in the door for their well visits.

Practice owners and physicians should heed the lessons of Bodega, a startup company that got universally ripped on for bad branding.

If executed properly, an open house can draw new patients into your practice while spreading your reputation throughout the community.

Are you trying to build up a practice in a new community? Here are five ways to attract patients.

From finding new patients to interacting with current ones, social media can help a doctor improve the patient experience.

A physician lends his advice on running successful pay-per-click advertising campaigns, while warning of pitfalls from past experiences.

Email marketing is a great way to gain new customers, here are some tips to run a successful email marketing campaign.

Your patients and staff members are your best marketing tool. Get them to be "super fans" of you and your practice.

The days of putting your practice in the Yellow Pages or advertising through a newspaper are over. Here are some innovative marketing techniques.

A physician uses his search for a new dentist as an opportunity to evaluate his own practice's marketing.

New data reveals what potential patients are looking for when they are searching for a doctor. It comes down to insurance, convenience and more.

More patients are engaged with their healthcare, thanks to increased use of patient portals and other digital tools.

Here are a few dos and don'ts for physicians dipping their toes into the sometimes murky waters of social media.

You only get once chance at a first impression, here are seven must-haves for a successful and engaging practice website homepage.

Worried about bringing in new patients in the digital age? Look towards investing in marketing technologies.

Today, physicians have no choice but to deal with online reviews, leveraging them the correct way is the tricky part.

This doctor's practice found out he was failing at social media. He offers three suggestions that could help you avoid this fate.

There are more than 380 million users and over 1.5 million groups on LinkedIn. If used correctly, it can be an effective marketing tool for practices.

The days of relying solely on word of mouth and referrals to grow your business are over. You must put yourself out there.

Online reviews of your practice from patients can hold a lot of weight. Practices must have a strategy to deal with negative and positive feedback.

Branding is just for companies that create consumer goods like soda and cars? Wrong. Practices need to worry about branding too.

Practices are facing intense competition nowadays in trying to retain their patients. Experts share their secrets to get patients to keep coming back.

As millennials take over as the most populous age group, online reviews and physician ratings are going to have a pertinent impact on healthcare.

When it comes to marketing yourself online, think like a patient - especially when communicating, posting content, and designing your website.