Marketing

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The quality of patient care depends on high-functioning providers. The increasing trend and data confirming the negative impact of physicians’ ill health on patient care means that the healthcare industry must search for answers - now.

Don’t feel attacked by negative online reviews or strung out by false reviews. Learn what your legal options are, then fight back.

Finding a suitable name for your medical practice is a big decision and an essential aspect of your overall healthcare marketing efforts. Learn three common naming methods healthcare marketers use to create a sustainable brand image.

In an attempt to lure 20- and 30-somethings, physicians are looking to make everything from scheduling appointments to asking questions both quicker and easier for patients.

Search engine ranking fluctuations can cause panic among healthcare SEO consultants. Learn the factors that cause search result ranking fluctuations and how you should react to them.

Millennials are more likely than other age groups to switch providers if they are not getting what they expect from you. Learn how to attract, engage, gain trust, and establish a long-term relationship with the America’s largest generation.

Studies indicate that 75 percent of online visitors never search beyond the first page of Google when looking for a healthcare practice or physician in their area. If your website does not appear on the first page of search results, you need to work harder.

It’s no surprise that the digital native generation has different communication and interaction preferences. Here are five ways primary care practices can engage millennial patients.

A good logo doesn’t happen by accident. Here are some tips to help you create a logo that advertises the unique qualities of your practice.

A high-performing website can help further your brand, serve as a useful resource and showcase pleased patients.

Investing a small amount of time in examining business competitors can pay big dividends for practices.

Practices are facing stiff competition in health care these days, here are five ways to ensure your patients keep coming back.

Looking at your competitors' website, online reputation, and social media presence can help you improve your own marketing efforts.

Medical practices have to learn how to market to the modern-day patient, which is not easy when they are already overworked. Outsourcing is the answer.

You have a few seconds to attract a new patient, it is essential your website delivers a positive experience. Avoid these medical website design mistakes.

Online reviews are no longer a forum for patients to judge you, payers are increasingly making them a priority.

It's OK to ask your patients for a positive review online - it will help build your reputation with new patients.

Online reviews are important to attracting new patients and building your practice. Here's how to become a 5-star physician.

A patient reviews page is one of the most influential pages on your website. The question is: how do you get dazzling testimonials and use them to your advantage?

Patients are increasingly interested in personalized healthcare service. Here are a few ways to provide that for them.

Amplifying a practice's vision should be a key goal when developing any messaging strategy, yet many physicians struggle to do this.

Patients want in-demand service. Here are a few ways to provide that to them at your practice.

Promoting your practice using effective methods can be the difference between gaining and losing business.

Practice owners and physicians should heed the lessons of Bodega, a startup company that got universally ripped on for bad branding.

If executed properly, an open house can draw new patients into your practice while spreading your reputation throughout the community.

Are you trying to build up a practice in a new community? Here are five ways to attract patients.

From finding new patients to interacting with current ones, social media can help a doctor improve the patient experience.

A physician lends his advice on running successful pay-per-click advertising campaigns, while warning of pitfalls from past experiences.

Email marketing is a great way to gain new customers, here are some tips to run a successful email marketing campaign.