Marketing

Looking for online content to connect with existing and potential patients? Good news. You already have it. Now here's how to use it.

Web-based marketing can hurt your practice's ability to attract and retain patients if it doesn't maintain a high standard.

Here are three strategies private medical practices can use to obtain and maintain a strong referral base.

Social media management and marketing are important components in generating new patients. Should you leave them to chance, or bring in an expert?

Despite the less than impressive state of online physician reviews, it is a factor you should consider in your medical practice marketing.

There are many ways to structure your December marketing efforts. Be creative and don't forget to tailor your messages to your unique community of patients.

Patient growth is a priority for many practices and managing online reviews is a key driver.

If your practice is beginning its first social media foray, consider starting with Facebook. Once you learn the ropes, then you can join the Twitter-verse.

Social media platforms are highly targeted methods for reaching prospective patients; ones your practice can't afford to ignore.

Don't rest on your laurels when it comes to community outreach. Be creative and reach out to patients in ways that are fun and meaningful.

Experts may recommend allotting a percentage of revenue for marketing efforts. But customizing a marketing plan may be a better fit for most practices.

Your practice should plan its marketing campaign several months in advance. Doing so, lends an approachable, authentic vibe.

As patients become increasingly savvy about where they receive medical care, it is more important to proactively build relationships through social media.

I have experienced the good, the bad, and the ugly when it comes to medical practice websites. Here are a few of the common mistakes I see.

Don't take your patients or their business for granted. One of the best marketing strategies is to engage patients on a personal level.

Feel like no patients are responding to your medical practice's Facebook posts? Here are six tactics to employ to expand reach and engagement.

Your relationships with patients play a huge role in attracting potential patients to your medical practice. Don't miss out due to poor patient service.

One EHR company is selling access to its subscribers to commercial companies through advertising. Could this business model apply to other areas of healthcare?

Here are three strategies medical practices can use to build word of mouth referrals and humanize their providers.

A website that conveys a lot of information in the right way can be the difference between gaining a patient or losing one to a competitor.

Many doctors feel that promoting their practice is unprofessional. Instead, think of it as a way to help you provide excellent care to established and potential patients.

As more Hispanics immigrate to the United States, it's time for medical practices to reconsider their traditional marketing efforts.

Doctors and their practices are similar to any product or service: They represent a brand, and like all products or services, that brand must be protected.

Here are five marketing tips that work like magic to grow your patient base, through engaging with your community.

As the digital space continues to change, medical practices must change their marketing approaches as well.