Marketing

I have experienced the good, the bad, and the ugly when it comes to medical practice websites. Here are a few of the common mistakes I see.

Don't take your patients or their business for granted. One of the best marketing strategies is to engage patients on a personal level.

Feel like no patients are responding to your medical practice's Facebook posts? Here are six tactics to employ to expand reach and engagement.

Your relationships with patients play a huge role in attracting potential patients to your medical practice. Don't miss out due to poor patient service.

One EHR company is selling access to its subscribers to commercial companies through advertising. Could this business model apply to other areas of healthcare?

Here are three strategies medical practices can use to build word of mouth referrals and humanize their providers.

A website that conveys a lot of information in the right way can be the difference between gaining a patient or losing one to a competitor.

Many doctors feel that promoting their practice is unprofessional. Instead, think of it as a way to help you provide excellent care to established and potential patients.

As more Hispanics immigrate to the United States, it's time for medical practices to reconsider their traditional marketing efforts.

Doctors and their practices are similar to any product or service: They represent a brand, and like all products or services, that brand must be protected.

Here are five marketing tips that work like magic to grow your patient base, through engaging with your community.

As the digital space continues to change, medical practices must change their marketing approaches as well.

A former boss once said to me, “Medicine is all about the docs.” Indeed it is, but the staff that supports the docs determines how patients feel about the practice.

While J&J is a product-based company, its methods of connecting with consumers can easily be translated to medical practices. Here are four strategies.

Marketing your practice can be as easy as making an appearance at a community event, or developing a new website. The important thing is to get started.

Twenty-three-year-olds are now the single largest age group in the U.S. Here's how to attract them to your practice and keep them around for the long term.

Identifying keywords that will help your medical practice perform better in search results is key to attracting new patients.

Advertising on Facebook is the most effective and targeted way to promote your medical practice.

Social marketing, search engine optimization, practice marketing' are all good, but 'here are three sure things to increase revenues at minimal cost.

Here are three easy-to-implement tools to make your practice's online presence more actionable to recruit and retain patients.

By knowing what is going on in your community, you can plan to attend events in advance and turn them into great marketing opportunities.

Summer is one time of year that offers unique marketing opportunities for your medical practice.

Online rating sites not only review physicians, but your entire practice, including the aesthetics. Here are five tips to improve positive patient feedback.

Choosing a marketing company to represent your practice well means searching for that can-do attitude.

Increase patient portal adoption by using these sample talking points during four critical portal promotion opportunities.

Your website says a lot about who you are as a physician, and how you run your practice. Be sure that message is one you want to project to prospective patients.

Being a successful physician means caring for both your patients and your practice. Both are important and necessary to meeting the goal of good patient care.

Be proactive about building your medical practice with these five surprisingly simple tips to attract new patients.

Public speaking can accomplish a number of goals: building a professional network, finding new patients, and giving back to the community.

Why your medical practice should pay attention to online physician rating websites, and what it can do about them.