July 18th 2025
Regular, high-quality content boosts your medical practice's online presence and enhances search engine rankings for patient engagement.
June 2nd 2025
Your weekly dose of wisdom from the Physicians Practice experts.
May 27th 2025
May 19th 2025
May 12th 2025
Six Common Medical Practice Website Mistakes
I have experienced the good, the bad, and the ugly when it comes to medical practice websites. Here are a few of the common mistakes I see.
Five Basic Strategies to Increase Patient Retention
Don't take your patients or their business for granted. One of the best marketing strategies is to engage patients on a personal level.
Crafting Great Medical Practice Facebook Posts: 6 Tips
Feel like no patients are responding to your medical practice's Facebook posts? Here are six tactics to employ to expand reach and engagement.
Prioritizing Patient Service: 3 Tips for Practices
Your relationships with patients play a huge role in attracting potential patients to your medical practice. Don't miss out due to poor patient service.
Could Commercial Ads Subsidize Your Medical Practice?
One EHR company is selling access to its subscribers to commercial companies through advertising. Could this business model apply to other areas of healthcare?
Boost Patient Trust, Referrals at Your Medical Practice
Here are three strategies medical practices can use to build word of mouth referrals and humanize their providers.
Five Common Medical Practice Website Mistakes
A website that conveys a lot of information in the right way can be the difference between gaining a patient or losing one to a competitor.
Marketing the Small Medical Practice Doesn't Have To Be 'Slimy'
Many doctors feel that promoting their practice is unprofessional. Instead, think of it as a way to help you provide excellent care to established and potential patients.
Five Medical Marketing Tips for Attracting the Hispanic Population
As more Hispanics immigrate to the United States, it's time for medical practices to reconsider their traditional marketing efforts.
Prevent a Poor Online Reputation from Harming Your Medical Practice
Doctors and their practices are similar to any product or service: They represent a brand, and like all products or services, that brand must be protected.
Marketing Magic for Your Medical Practice
Here are five marketing tips that work like magic to grow your patient base, through engaging with your community.
Nine Easy Ways to Better Market Your Medical Practice
As the digital space continues to change, medical practices must change their marketing approaches as well.
A Medical Practice's Best, and Often Overlooked, Patient Retention Tool
A former boss once said to me, “Medicine is all about the docs.” Indeed it is, but the staff that supports the docs determines how patients feel about the practice.
Improve Patient Relations by Employing Johnson & Johnson Techniques
While J&J is a product-based company, its methods of connecting with consumers can easily be translated to medical practices. Here are four strategies.
Marketing Your Medical Practice: A Real World Look
Marketing your practice can be as easy as making an appearance at a community event, or developing a new website. The important thing is to get started.
Five Ways to Better Market Your Practice to Young Adult Patients
Twenty-three-year-olds are now the single largest age group in the U.S. Here's how to attract them to your practice and keep them around for the long term.
Boost Your Medical Practice's Web Presence by Using Keywords
Identifying keywords that will help your medical practice perform better in search results is key to attracting new patients.
Facebook Advertising for Medical Practices
Advertising on Facebook is the most effective and targeted way to promote your medical practice.
Three Guaranteed Physician Practice Marketing Strategies
Social marketing, search engine optimization, practice marketing' are all good, but 'here are three sure things to increase revenues at minimal cost.
Three Ways to Make Your Medical Practice Website Actionable
Here are three easy-to-implement tools to make your practice's online presence more actionable to recruit and retain patients.
Community Events Are Great Marketing Opportunities for Your Practice
By knowing what is going on in your community, you can plan to attend events in advance and turn them into great marketing opportunities.
Summer-time Marketing Events for Your Medical Practice
Summer is one time of year that offers unique marketing opportunities for your medical practice.
Don’t Let Your Medical Practice Design Damage Your Reputation
Online rating sites not only review physicians, but your entire practice, including the aesthetics. Here are five tips to improve positive patient feedback.
Five Winning Traits for Marketing Your Medical Practice
Choosing a marketing company to represent your practice well means searching for that can-do attitude.
Patient Portal Promotion Talking Points to Use at Your Practice
Increase patient portal adoption by using these sample talking points during four critical portal promotion opportunities.
Give Your Medical Practice Website a Checkup
Your website says a lot about who you are as a physician, and how you run your practice. Be sure that message is one you want to project to prospective patients.
Marketing Your Practice Is Good for Patients and Physicians
Being a successful physician means caring for both your patients and your practice. Both are important and necessary to meeting the goal of good patient care.
Five Ways to Attract New Patients to Your Medical Practice
Be proactive about building your medical practice with these five surprisingly simple tips to attract new patients.
Public Speaking to Promote Your Medical Practice
Public speaking can accomplish a number of goals: building a professional network, finding new patients, and giving back to the community.
How Physicians Should Deal With Online Rating Websites
Why your medical practice should pay attention to online physician rating websites, and what it can do about them.