August 5th 2025
These 14 effective strategies will enhance your practice's online presence and transform casual patients into loyal advocates.
July 29th 2025
These essential marketing strategies will elevate your medical practice's visibility and attract patients in a competitive health care landscape.
July 18th 2025
Regular, high-quality content boosts your medical practice's online presence and enhances search engine rankings for patient engagement.
June 2nd 2025
Your weekly dose of wisdom from the Physicians Practice experts.
May 27th 2025
LinkedIn Marketing to Grow Your Practice
While many think LinkedIn isn't the best way for a practice to market itself on social media, it has many benefits. Here's how to utilize the platform.
Why Your Practice Needs a Content Marketing Strategy
An effective content marketing strategy can help your practice target potential patients, grow your online visibility and establish brand equity.
This Doc's on-the-Wall Accolade is Worth Five Stars
Move aside medical degrees and fellowships, this doctor is showing off his Yelp reviews and statistics for his patients to see.
Stretched Resources Don't Excuse Poor Patient Service
Every physician practice is dealing with stretched resources these days, but that's not an excuse for bad customer service.
Poor Patient Reviews Linked to Bad Customer Service
What is the way to improving poor reviews from patients online? One expert says it comes down to basic customer service.
5 Steps to Maintaining Your Online Reputation as a Doc
For physicians today, maintaining your online reputation is a must. Here are five steps to get you on the right path.
Using Social Media More Effectively at Your Practice
Here are three ways to make social media a highly effective health communication tool at your practice.
Reviewing Payer Websites Shows Outdated Information
Medical practices must make it a point to periodically review payer websites and make sure that their information is correct.
Online Reputation Protection for Physicians
Nearly half of physicians do not monitor their online reputations. Experts say that is a big mistake.
Mobile Matters More than Ever for Practices
The mobile market is growing at an incredible rate and physicians will have to pay attention to this medium when marketing their practice.
The Art of Converting Your Patients to Brand Advocates
Happy and satisfied patients are a secret marketing weapon for healthcare providers. Convert your happiest patients to be brand advocates.
A Roadmap to Relationship Marketing in Healthcare
Relationship marketing should be an everyday component of a physician’s efforts to improve patient relations. Here are some tips to make it happen.
The Crowd-sourcing of Healthcare
The ability of patients to evaluate physicians online is a reality that all doctors must face. So why don't you meet it head on?
Six Ways Physicians Can Build a Great Online Reputation
Patients nowadays will most likely search for a new physician online. Here's how to make sure they find great results about you and your practice.
Docs: Embrace Digital Marketing to Grow Your Practice
Digital marketing is a tool that physicians must use in order to grow their practice in today’s healthcare landscape.
North Shore-LIJ Adopts Patient Reviews of Its Physicians
Rather than rely on Yelp, North Shore-LIJ Medical Group in Long Island decided to start its own physician review program.
Avoid Bad Online Physician Reviews: 5 Tips
How can you avoid a bad review on Yelp, Vitals, or another site of that ilk? Experts shared five tips that will get your rankings up.
Why Physicians Are Embracing Online Patient Reviews
Physicians are now being reviewed online, like restaurants and hotels. What's the right way to react to this trend?
Marketing the Right Patients for Your Practice
When trying to market their practice to reach new patients, physicians are sure to have a lot of questions. Here are the right ones to ask.
How to: Deal with Negative Online Reviews
Online reviews are being utilized by patients more than ever before, both to provide and receive feedback about physician experiences.
Use Lunch and Learns to Develop Referral Relationships
As a specialist when you participate in a lunch and learn, remember, it's not so much about the lunch; it's more about relationships.
How Relationship Marketing Can Add Value to Your Practice
For practices looking to turn patients into loyal advocates for life, relationship marketing is the way to go
Five Online Reputation Management Strategies for Physicians
Your name is on a physician review site. Scary? Hardly. Embrace those review sites and craft a strategy to bolster your online reputation.
Calculate Your Medical Practice's Social Media ROI
Wondering if social media marketing is worth it? Here's how you can determine your ROI for time spent on social media.
Marketing Patient Ancillary Services Is Important
Practices that offer ancillary services to their patients must take marketing their customer services seriously, if they wish for success.
Negative Publicity: Crisis Management for Medical Practices
While there is no playbook for crisis management, here are three tips that will get you started if you are dealing with a situation in your practice.
How Social Media Can Benefit Your Practice
Social media is the ideal platform to expand a physician’s visibility, provide better customer service, and has a numerous other benefits as well.
Strategies to Market Your Practice for Success
Stage your practice for success by taking the steps to identify and market it to your ideal patient.
Are You Avoiding Social Media? Maybe You Shouldn't.
If, as a physician, you want to have an impact on your online persona, embracing social media is a great first step. But be careful how much you share.
Nine Ways to Gather Great Patient Feedback
Patient feedback can help improve the quality of care physicians provide, and it can make physicians aware of changes they can make to improve their practices.