Marketing

Here are three ways to make social media a highly effective health communication tool at your practice.

Medical practices must make it a point to periodically review payer websites and make sure that their information is correct.

Nearly half of physicians do not monitor their online reputations. Experts say that is a big mistake.

The mobile market is growing at an incredible rate and physicians will have to pay attention to this medium when marketing their practice.

Happy and satisfied patients are a secret marketing weapon for healthcare providers. Convert your happiest patients to be brand advocates.

Relationship marketing should be an everyday component of a physician’s efforts to improve patient relations. Here are some tips to make it happen.

The ability of patients to evaluate physicians online is a reality that all doctors must face. So why don't you meet it head on?

Patients nowadays will most likely search for a new physician online. Here's how to make sure they find great results about you and your practice.

Digital marketing is a tool that physicians must use in order to grow their practice in today’s healthcare landscape.

Rather than rely on Yelp, North Shore-LIJ Medical Group in Long Island decided to start its own physician review program.

How can you avoid a bad review on Yelp, Vitals, or another site of that ilk? Experts shared five tips that will get your rankings up.

Physicians are now being reviewed online, like restaurants and hotels. What's the right way to react to this trend?

When trying to market their practice to reach new patients, physicians are sure to have a lot of questions. Here are the right ones to ask.

Online reviews are being utilized by patients more than ever before, both to provide and receive feedback about physician experiences.

As a specialist when you participate in a lunch and learn, remember, it's not so much about the lunch; it's more about relationships.

For practices looking to turn patients into loyal advocates for life, relationship marketing is the way to go

Your name is on a physician review site. Scary? Hardly. Embrace those review sites and craft a strategy to bolster your online reputation.

Wondering if social media marketing is worth it? Here's how you can determine your ROI for time spent on social media.

Practices that offer ancillary services to their patients must take marketing their customer services seriously, if they wish for success.

While there is no playbook for crisis management, here are three tips that will get you started if you are dealing with a situation in your practice.

Social media is the ideal platform to expand a physician’s visibility, provide better customer service, and has a numerous other benefits as well.

Stage your practice for success by taking the steps to identify and market it to your ideal patient.

If, as a physician, you want to have an impact on your online persona, embracing social media is a great first step. But be careful how much you share.

Patient feedback can help improve the quality of care physicians provide, and it can make physicians aware of changes they can make to improve their practices.

You cannot stop a patient from defaming you online, but taking these steps can help lessen the reputational damage of a single negative review.

Why one physician opened a direct-pay primary-care practice and how he did it.

Before you fire off a response to a negative patient review, here are seven things to consider. You don’t want to post something potentially worse online.

Practices should have finite goals for their social media programs and target their efforts to patients.

Anonymous, electronic remarks can be hurtful to your pride and medical practice. Here are four ways to handle potentially detrimental online reviews.

If you can't ignore a bad online patient review and are considering a defamation suit vs. a patient, here are three things to consider first.