February 28th 2024
Don't overlook the importance of an extensive competitive analysis.
February 23rd 2024
A medical practice must distinguish between its practice and that of the competitor.
January 26th 2024
A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.
September 29th 2023
Healthcare practices need to be extra careful about social media.
September 18th 2023
Your weekly dose of wisdom from the Physicians Practice experts.
Docs: Embrace Digital Marketing to Grow Your Practice
Digital marketing is a tool that physicians must use in order to grow their practice in today’s healthcare landscape.
North Shore-LIJ Adopts Patient Reviews of Its Physicians
Rather than rely on Yelp, North Shore-LIJ Medical Group in Long Island decided to start its own physician review program.
Avoid Bad Online Physician Reviews: 5 Tips
How can you avoid a bad review on Yelp, Vitals, or another site of that ilk? Experts shared five tips that will get your rankings up.
Why Physicians Are Embracing Online Patient Reviews
Physicians are now being reviewed online, like restaurants and hotels. What's the right way to react to this trend?
Marketing the Right Patients for Your Practice
When trying to market their practice to reach new patients, physicians are sure to have a lot of questions. Here are the right ones to ask.
How to: Deal with Negative Online Reviews
Online reviews are being utilized by patients more than ever before, both to provide and receive feedback about physician experiences.
Use Lunch and Learns to Develop Referral Relationships
As a specialist when you participate in a lunch and learn, remember, it's not so much about the lunch; it's more about relationships.
How Relationship Marketing Can Add Value to Your Practice
For practices looking to turn patients into loyal advocates for life, relationship marketing is the way to go
Five Online Reputation Management Strategies for Physicians
Your name is on a physician review site. Scary? Hardly. Embrace those review sites and craft a strategy to bolster your online reputation.
Calculate Your Medical Practice's Social Media ROI
Wondering if social media marketing is worth it? Here's how you can determine your ROI for time spent on social media.
Marketing Patient Ancillary Services Is Important
Practices that offer ancillary services to their patients must take marketing their customer services seriously, if they wish for success.
Negative Publicity: Crisis Management for Medical Practices
While there is no playbook for crisis management, here are three tips that will get you started if you are dealing with a situation in your practice.
How Social Media Can Benefit Your Practice
Social media is the ideal platform to expand a physician’s visibility, provide better customer service, and has a numerous other benefits as well.
Strategies to Market Your Practice for Success
Stage your practice for success by taking the steps to identify and market it to your ideal patient.
Are You Avoiding Social Media? Maybe You Shouldn't.
If, as a physician, you want to have an impact on your online persona, embracing social media is a great first step. But be careful how much you share.
Nine Ways to Gather Great Patient Feedback
Patient feedback can help improve the quality of care physicians provide, and it can make physicians aware of changes they can make to improve their practices.
Physicians: Safeguard Your Online Reputation in 5 Steps
You cannot stop a patient from defaming you online, but taking these steps can help lessen the reputational damage of a single negative review.
Transitioning to a Direct Primary-Care Medical Practice
Why one physician opened a direct-pay primary-care practice and how he did it.
Responding to Negative Online Patient Reviews: 7 Tips
Before you fire off a response to a negative patient review, here are seven things to consider. You don’t want to post something potentially worse online.
Five Social-Media Success Tips for Medical Practices
Practices should have finite goals for their social media programs and target their efforts to patients.
Four Ways to Handle Cyber Conflict and Negative Reviews
Anonymous, electronic remarks can be hurtful to your pride and medical practice. Here are four ways to handle potentially detrimental online reviews.
Defamation Suits Against Patients: Three Big Risks
If you can't ignore a bad online patient review and are considering a defamation suit vs. a patient, here are three things to consider first.
How to Engage and Acquire Patients via Social Media
Building up your medical practice's social media network, and even acquiring new patients through that network, may be easier than you think.
Collaborate or Compete With Retail-Based Clinics?
Retail clinics are here to stay. Increasing your patients' access to your medical office will help direct them back to your practice.
Competing for New Patients at Your Practice
A designer waiting room will surely impress new patients, but will not affect the quality of care you provide. Make sure you focus on meaningful metrics.
Using Facebook for Medical Practice Marketing
Facebook can be a powerful tool to market your practice to the local community. Here are six tips to get started.
Suing for Defamation Over a Negative Online Review
If a patient posts a negative review of you or your practice after a visit, there are six key elements you need to prove for it to truly be defamatory.
Marketing Your Practice Online
Do you know how much you should spend on online marketing efforts? Determining cost is really a matter of examining your goals.
Social Media Do's and Don'ts for Medical Practices
Don't avoid social media just because of HIPAA fears. Social networking, done right, can bring multiple benefits to your practice.
Using Social Media to Promote Your Medical Practice
Social media is all about brevity, visual impact, and reaching your target audience. Don't be afraid to be creative.