Marketing

For practices looking to turn patients into loyal advocates for life, relationship marketing is the way to go

Your name is on a physician review site. Scary? Hardly. Embrace those review sites and craft a strategy to bolster your online reputation.

Wondering if social media marketing is worth it? Here's how you can determine your ROI for time spent on social media.

Practices that offer ancillary services to their patients must take marketing their customer services seriously, if they wish for success.

While there is no playbook for crisis management, here are three tips that will get you started if you are dealing with a situation in your practice.

Social media is the ideal platform to expand a physician’s visibility, provide better customer service, and has a numerous other benefits as well.

Stage your practice for success by taking the steps to identify and market it to your ideal patient.

If, as a physician, you want to have an impact on your online persona, embracing social media is a great first step. But be careful how much you share.

Drawing patients to your blog, website, or social media pages starts with having the right content. Here's what to write about.

Patient feedback can help improve the quality of care physicians provide, and it can make physicians aware of changes they can make to improve their practices.

You cannot stop a patient from defaming you online, but taking these steps can help lessen the reputational damage of a single negative review.

Why one physician opened a direct-pay primary-care practice and how he did it.

Before you fire off a response to a negative patient review, here are seven things to consider. You don’t want to post something potentially worse online.

Practices should have finite goals for their social media programs and target their efforts to patients.

Anonymous, electronic remarks can be hurtful to your pride and medical practice. Here are four ways to handle potentially detrimental online reviews.

If you can't ignore a bad online patient review and are considering a defamation suit vs. a patient, here are three things to consider first.

Building up your medical practice's social media network, and even acquiring new patients through that network, may be easier than you think.

Retail clinics are here to stay. Increasing your patients' access to your medical office will help direct them back to your practice.

A designer waiting room will surely impress new patients, but will not affect the quality of care you provide. Make sure you focus on meaningful metrics.

Facebook can be a powerful tool to market your practice to the local community. Here are six tips to get started.

If a patient posts a negative review of you or your practice after a visit, there are six key elements you need to prove for it to truly be defamatory.

Do you know how much you should spend on online marketing efforts? Determining cost is really a matter of examining your goals.

Want to get more involved in social media at your medical practice but not sure where or how to start? Here's some guidance.

Don't avoid social media just because of HIPAA fears. Social networking, done right, can bring multiple benefits to your practice.

Social media is all about brevity, visual impact, and reaching your target audience. Don't be afraid to be creative.