July 18th 2025
Regular, high-quality content boosts your medical practice's online presence and enhances search engine rankings for patient engagement.
June 2nd 2025
Your weekly dose of wisdom from the Physicians Practice experts.
May 27th 2025
May 19th 2025
May 12th 2025
Responding to Negative Online Patient Reviews: 7 Tips
Before you fire off a response to a negative patient review, here are seven things to consider. You don’t want to post something potentially worse online.
Five Social-Media Success Tips for Medical Practices
Practices should have finite goals for their social media programs and target their efforts to patients.
Four Ways to Handle Cyber Conflict and Negative Reviews
Anonymous, electronic remarks can be hurtful to your pride and medical practice. Here are four ways to handle potentially detrimental online reviews.
Defamation Suits Against Patients: Three Big Risks
If you can't ignore a bad online patient review and are considering a defamation suit vs. a patient, here are three things to consider first.
How to Engage and Acquire Patients via Social Media
Building up your medical practice's social media network, and even acquiring new patients through that network, may be easier than you think.
Collaborate or Compete With Retail-Based Clinics?
Retail clinics are here to stay. Increasing your patients' access to your medical office will help direct them back to your practice.
Competing for New Patients at Your Practice
A designer waiting room will surely impress new patients, but will not affect the quality of care you provide. Make sure you focus on meaningful metrics.
Using Facebook for Medical Practice Marketing
Facebook can be a powerful tool to market your practice to the local community. Here are six tips to get started.
Suing for Defamation Over a Negative Online Review
If a patient posts a negative review of you or your practice after a visit, there are six key elements you need to prove for it to truly be defamatory.
Marketing Your Practice Online
Do you know how much you should spend on online marketing efforts? Determining cost is really a matter of examining your goals.
Social Media Do's and Don'ts for Medical Practices
Don't avoid social media just because of HIPAA fears. Social networking, done right, can bring multiple benefits to your practice.
Using Social Media to Promote Your Medical Practice
Social media is all about brevity, visual impact, and reaching your target audience. Don't be afraid to be creative.
The 8 Rules of Social Media for Medical Practices
Don't avoid using social media in your medical practice just because of HIPAA fears. Here are eight tips to get it right.
Facebook Use in a Large Group Medical Practice
Creating an online community through social media is great for patient engagement. It also helps your patients learn more about your practice.
Five Keys to Help Physicians Connect via Social Media
In the digital world, it's not about you, it's about your patients. They're looking for help answering their health questions.
Social Media Predictions for Your Medical Practice
Social media continues to evolve, but the question you should ask is "How do I connect in a meaningful way with patients."
Eight Ways to Retain Old Patients and Attract New Ones
Just a few changes in your operations can create a whole new atmosphere for your patients and encourage them to return to your practice.
Great Online Patient Content You Already Have
Looking for online content to connect with existing and potential patients? Good news. You already have it. Now here's how to use it.
Caveats for Marketing Your Medical Practice Online
Web-based marketing can hurt your practice's ability to attract and retain patients if it doesn't maintain a high standard.
Obtaining Referrals as a New Private Practice Physician
Here are three strategies private medical practices can use to obtain and maintain a strong referral base.
Outsourcing Marketing for Your Medical Practice
Social media management and marketing are important components in generating new patients. Should you leave them to chance, or bring in an expert?
How Much Should Physicians Care About Online Reviews?
Despite the less than impressive state of online physician reviews, it is a factor you should consider in your medical practice marketing.
December Marketing for Medical Practices
There are many ways to structure your December marketing efforts. Be creative and don't forget to tailor your messages to your unique community of patients.
Using Online Reviews to Grow Your Practice: 3 Tips
Patient growth is a priority for many practices and managing online reviews is a key driver.
Twitter Tips for Medical Practices
If your practice is beginning its first social media foray, consider starting with Facebook. Once you learn the ropes, then you can join the Twitter-verse.
Top 5 Social Media Mistakes Medical Practices Make
Social media platforms are highly targeted methods for reaching prospective patients; ones your practice can't afford to ignore.
November Marketing Ideas for Your Medical Practice
Don't rest on your laurels when it comes to community outreach. Be creative and reach out to patients in ways that are fun and meaningful.
How Much Should Practices Spend on Marketing?
Experts may recommend allotting a percentage of revenue for marketing efforts. But customizing a marketing plan may be a better fit for most practices.
October Marketing Strategies for Medical Practices
Your practice should plan its marketing campaign several months in advance. Doing so, lends an approachable, authentic vibe.
Five Ways to Use Social Media to Build Patient Loyalty
As patients become increasingly savvy about where they receive medical care, it is more important to proactively build relationships through social media.