Marketing

Practices should have finite goals for their social media programs and target their efforts to patients.

Anonymous, electronic remarks can be hurtful to your pride and medical practice. Here are four ways to handle potentially detrimental online reviews.

If you can't ignore a bad online patient review and are considering a defamation suit vs. a patient, here are three things to consider first.

Building up your medical practice's social media network, and even acquiring new patients through that network, may be easier than you think.

Retail clinics are here to stay. Increasing your patients' access to your medical office will help direct them back to your practice.

A designer waiting room will surely impress new patients, but will not affect the quality of care you provide. Make sure you focus on meaningful metrics.

Facebook can be a powerful tool to market your practice to the local community. Here are six tips to get started.

If a patient posts a negative review of you or your practice after a visit, there are six key elements you need to prove for it to truly be defamatory.

Do you know how much you should spend on online marketing efforts? Determining cost is really a matter of examining your goals.

Don't avoid social media just because of HIPAA fears. Social networking, done right, can bring multiple benefits to your practice.

Social media is all about brevity, visual impact, and reaching your target audience. Don't be afraid to be creative.

Don't avoid using social media in your medical practice just because of HIPAA fears. Here are eight tips to get it right.

Creating an online community through social media is great for patient engagement. It also helps your patients learn more about your practice.

In the digital world, it's not about you, it's about your patients. They're looking for help answering their health questions.

Social media continues to evolve, but the question you should ask is "How do I connect in a meaningful way with patients."

Just a few changes in your operations can create a whole new atmosphere for your patients and encourage them to return to your practice.

Looking for online content to connect with existing and potential patients? Good news. You already have it. Now here's how to use it.

Web-based marketing can hurt your practice's ability to attract and retain patients if it doesn't maintain a high standard.

Here are three strategies private medical practices can use to obtain and maintain a strong referral base.

Social media management and marketing are important components in generating new patients. Should you leave them to chance, or bring in an expert?

Despite the less than impressive state of online physician reviews, it is a factor you should consider in your medical practice marketing.

There are many ways to structure your December marketing efforts. Be creative and don't forget to tailor your messages to your unique community of patients.

Patient growth is a priority for many practices and managing online reviews is a key driver.

If your practice is beginning its first social media foray, consider starting with Facebook. Once you learn the ropes, then you can join the Twitter-verse.

Social media platforms are highly targeted methods for reaching prospective patients; ones your practice can't afford to ignore.

Don't rest on your laurels when it comes to community outreach. Be creative and reach out to patients in ways that are fun and meaningful.

Experts may recommend allotting a percentage of revenue for marketing efforts. But customizing a marketing plan may be a better fit for most practices.

Your practice should plan its marketing campaign several months in advance. Doing so, lends an approachable, authentic vibe.

As patients become increasingly savvy about where they receive medical care, it is more important to proactively build relationships through social media.

I have experienced the good, the bad, and the ugly when it comes to medical practice websites. Here are a few of the common mistakes I see.