Marketing

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

How you can get new patients by using Google and other search engines.

What to avoid in your marketing efforts.

Promoting your practice using effective methods can be the difference between gaining and losing business.

Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.

Online reputation management is critical for all healthcare practitioners.

The importance of a digital marketing component alongside a physical marketing strategy.

Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.

An overview of the importance of a digital marketing strategy for independent practices.

Improve your local online presence to increase patient volume.

First, ensure that you are compliant with TCPA. Get consent for all text message communications with patients as part of your normal intake process.

These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.

Training your staff to ask patients for feedback and reviews is one of the best ways to get it. It is important to prepare a script for the front desk, set up an incentives structure, and review progress daily.

Your average score on clinician reviews websites is what the vast majority of prospective patients are making their judgments on. And with a proper negative review management process in place, you can even get rid of a lot of the bad reviews.

Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.

Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.

When the office is busy, e-mailing or texting patients to leave feedback is effective. Avoid the pitfalls of unethical feedback solicitation and provide patients allowed incentives to leave their thoughts.

If you properly manage your online listings, you can also grow your visibility and reach more potential customers.

While a great way to market your practice’s name, brand, and showcase providers, think through these legal and compliance issues first.

Create a plan to drive patient access, action, and adherence.

There’s no magic wand to immediately upgrade your administrative systems, but there are actions you can take.

Personalized email marketing is an effective, cost efficient strategy to improve patient outcomes, boost your brand, and grow your healthcare business.

If you want more leads for your practice in 2021, there's one marketing strategy that stands above the rest: Search Engine Optimization.

Make sure email is a part of your cybersecurity strategy.