Marketing

Your average score on clinician reviews websites is what the vast majority of prospective patients are making their judgments on. And with a proper negative review management process in place, you can even get rid of a lot of the bad reviews.

Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.

Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.

When the office is busy, e-mailing or texting patients to leave feedback is effective. Avoid the pitfalls of unethical feedback solicitation and provide patients allowed incentives to leave their thoughts.

If you properly manage your online listings, you can also grow your visibility and reach more potential customers.

While a great way to market your practice’s name, brand, and showcase providers, think through these legal and compliance issues first.

Create a plan to drive patient access, action, and adherence.

There’s no magic wand to immediately upgrade your administrative systems, but there are actions you can take.

Personalized email marketing is an effective, cost efficient strategy to improve patient outcomes, boost your brand, and grow your healthcare business.

If you want more leads for your practice in 2021, there's one marketing strategy that stands above the rest: Search Engine Optimization.

Make sure email is a part of your cybersecurity strategy.

Tips for keeping this valuable addition compliant with the law.

Details about your location can make your job more attractive to candidates looking for work in your community.

Are you a new medical practice struggling to beef up your daily schedule? Here are 10 strategies to effectively promote your medical practice.

Drive results while avoiding HIPAA infractions

Easy, inexpensive, and sure to start the year of right.

A successful marketing stragety is essential for the growth of every practice.

Refferals are no longer a primary, relaiable source for physician practices 

Take advantage of new technology and technology consumption habits to improve patient engagement while boosting your bottom line.

You need to promote your practice, but you also need to get the word out in a way that is also legal.

Although far from perfect, private practices can learn something from the corporate approach to healthcare.

You need to keep tabs on how you’re viewed online, even if you’re not actively marketing for growth.

A look at the interconnectedness of reputation management, patient engagement and value-based care.

Stay independent and profitable through the use of technology.

The quality of patient care depends on high-functioning providers. The increasing trend and data confirming the negative impact of physicians’ ill health on patient care means that the healthcare industry must search for answers - now.

Don’t feel attacked by negative online reviews or strung out by false reviews. Learn what your legal options are, then fight back.

Finding a suitable name for your medical practice is a big decision and an essential aspect of your overall healthcare marketing efforts. Learn three common naming methods healthcare marketers use to create a sustainable brand image.

In an attempt to lure 20- and 30-somethings, physicians are looking to make everything from scheduling appointments to asking questions both quicker and easier for patients.

Search engine ranking fluctuations can cause panic among healthcare SEO consultants. Learn the factors that cause search result ranking fluctuations and how you should react to them.

Millennials are more likely than other age groups to switch providers if they are not getting what they expect from you. Learn how to attract, engage, gain trust, and establish a long-term relationship with the America’s largest generation.