August 5th 2025
These 14 effective strategies will enhance your practice's online presence and transform casual patients into loyal advocates.
July 29th 2025
These essential marketing strategies will elevate your medical practice's visibility and attract patients in a competitive health care landscape.
July 18th 2025
Regular, high-quality content boosts your medical practice's online presence and enhances search engine rankings for patient engagement.
June 2nd 2025
Your weekly dose of wisdom from the Physicians Practice experts.
May 27th 2025
Tips for improving your practice's online reputation
Online reputation management is critical for all healthcare practitioners.
A blog can expand your healthcare practice brand
Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.
How to use local SEO to grow your medical practice
Improve your local online presence to increase patient volume.
How to improve patient satisfaction via text messaging
First, ensure that you are compliant with TCPA. Get consent for all text message communications with patients as part of your normal intake process.
How to eliminate sneaky sources of HIPAA violations in your marketing efforts
These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.
How to ask patients for reviews in person
Training your staff to ask patients for feedback and reviews is one of the best ways to get it. It is important to prepare a script for the front desk, set up an incentives structure, and review progress daily.
Why asking for patient feedback is important
Your average score on clinician reviews websites is what the vast majority of prospective patients are making their judgments on. And with a proper negative review management process in place, you can even get rid of a lot of the bad reviews.
Six key components of a digital marketing strategy to drive physician referrals
Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.
Digital Marketing vs. Traditional Healthcare Marketing
Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.
How to properly email patients for reviews and feedback
When the office is busy, e-mailing or texting patients to leave feedback is effective. Avoid the pitfalls of unethical feedback solicitation and provide patients allowed incentives to leave their thoughts.
Best practices for managing your practice and provider listings in organic search
If you properly manage your online listings, you can also grow your visibility and reach more potential customers.
Physician and Provider Podcasts: Legal considerations
While a great way to market your practice’s name, brand, and showcase providers, think through these legal and compliance issues first.
Four essential components for your vaccine rollout strategy
Create a plan to drive patient access, action, and adherence.
The Patient Experience, Marketing, and Your Practice Brand
There’s no magic wand to immediately upgrade your administrative systems, but there are actions you can take.
Grow your healthcare business with an efficient email marketing strategy
Personalized email marketing is an effective, cost efficient strategy to improve patient outcomes, boost your brand, and grow your healthcare business.
SEO: The highest leverage practice marketing strategy for 2021
If you want more leads for your practice in 2021, there's one marketing strategy that stands above the rest: Search Engine Optimization.
Email archiving and HIPAA compliance
Make sure email is a part of your cybersecurity strategy.
Keeping your healthcare email marketing HIPAA compliant
Tips for keeping this valuable addition compliant with the law.
Leveraging your practice’s location to attract staff
Details about your location can make your job more attractive to candidates looking for work in your community.
Marketing and promotion strategies for medical practices
Are you a new medical practice struggling to beef up your daily schedule? Here are 10 strategies to effectively promote your medical practice.
Personalized email marketing in healthcare
Drive results while avoiding HIPAA infractions
Five marketing tips for the first quarter
Easy, inexpensive, and sure to start the year of right.
5 ways to promote your practice
A successful marketing stragety is essential for the growth of every practice.
Five Marketing Steps Your Medical Practice Should be Taking
Refferals are no longer a primary, relaiable source for physician practices
7 benefits of two-way text messaging with patients
Take advantage of new technology and technology consumption habits to improve patient engagement while boosting your bottom line.
Market your practice without violating the Anti-Kickback Statute
You need to promote your practice, but you also need to get the word out in a way that is also legal.
The balance between convenience and quality in private practice
Although far from perfect, private practices can learn something from the corporate approach to healthcare.
4 reasons why and 4 easy ways to stay on top of your online reputation
You need to keep tabs on how you’re viewed online, even if you’re not actively marketing for growth.
How online ratings affect healthcare’s bottom line
A look at the interconnectedness of reputation management, patient engagement and value-based care.
Grow your practice with patient relationship management software
Stay independent and profitable through the use of technology.