Marketing

Why your medical practice should pay attention to online physician rating websites, and what it can do about them.

It may feel like using Facebook to market your practice is like hitting a moving target. Don't despair, we'll show you how.

Physician rating sites are playing a growing role in a medical practice's ability to attract new patients. Here's how to respond to negative reviews.

The C.U.R.E.S method can help medical practices retain and attract more patients.

Three examples of how your medical practice can embrace negative information to improve marketing and operations.

Don't miss out on prospective patients at your medical practice. Here are some common marketing phrases to avoid.

Attracting more patients to your medical practice and retaining them is easier than you might think. Here are three tips.

Physicians and administrators can significantly improve their leadership skills by making these small changes.

Facebook is a great way to engage patients and attract new ones, but you have to be smart about how you are using it.

Recruiting patients is important. Retaining them, more so. Here are five ways to keep your patients satisfied and coming back to your medical practice.

When converting a prospective patient into a patient, timing is everything. Here's what stay-in-touch marketing is and how it can help.

Four qualities that make up a great medical practice website, and three ways to make your website fresh and appealing.

When planning your social media strategy, remember that social networking is called social and not promotional for a reason.

Camaraderie between medical practice staff is one of the cornerstones of a successful practice. Here are some ways to cultivate it at your practice.

Don't let marketing misconceptions hinder your medical practice from successfully attracting new patients.

How to focus on your ideal patient, what their issues are, and what they need most right now.

Uncertainty and confusion are causing many physicians to seriously consider other careers. Michelle Mudge-Riley left clinical practice to guide them.

A profitable and successful practice will struggle to exist, or at a minimum be unsustainable without a deep knowledge about your ideal patient.

An Arizona-based OB/GYN medical group found Facebook to be the most efficient and effective way to reach women and educate them on their new practice.

A new year is the perfect time for your practice to set achievable goals to improve patient satisfaction and your bottom line.

When it comes to a straightforward family practice, a few simple tweaks can really change your bottom line, and your paycheck.

We are a little over a week into 2014, and if you haven't set goals for your medical practice yet it is time to get those down.

It's time to give your medical practice its annual check-up. Here are three areas to focus on to get started.

In my work performing practice evaluations for physicians for negotiating the sale of their practice, I've found five ways to improve their bargaining power.

A review of the best advice given to medical practices over the past 12 months.

Here's a look back on what, technology-wise, made physicians' "hot" lists this year.

It's nine times more expensive to acquire new patients than it is to retain the current ones. A few ways to ensure you'll keep yours.

The Affordable Care Act seeks to reduce the number of uninsured Americans. That means new patients for your medical practice to attract and retain. Here's how.

One of the biggest changes medical practices face is how they market themselves to new patients. Here's some guidance to help you for the future.

Don't wait until the New Year to put some of these great medical practice marketing techniques into effect.