Megan Newton

As patients become increasingly savvy about where they receive medical care, it is more important to proactively build relationships through social media.

Your medical practice's patient portal is not a "field of dreams." Just because you build it, doesn’t guarantee that people will come.

Feel like no patients are responding to your medical practice's Facebook posts? Here are six tactics to employ to expand reach and engagement.

Here are three strategies medical practices can use to build word of mouth referrals and humanize their providers.

As more Hispanics immigrate to the United States, it's time for medical practices to reconsider their traditional marketing efforts.

As the digital space continues to change, medical practices must change their marketing approaches as well.

While J&J is a product-based company, its methods of connecting with consumers can easily be translated to medical practices. Here are four strategies.

Twenty-three-year-olds are now the single largest age group in the U.S. Here's how to attract them to your practice and keep them around for the long term.

Identifying keywords that will help your medical practice perform better in search results is key to attracting new patients.