Marketing

Are you marketing your medical practice with video? Don’t start with a blank screen or picking topics at random. Here’s a better way.

Do you have a concise answer to someone asking you what it is you do as a physician? If not, you may be confusing patients and colleagues. Here are a few tips.

Before you get those cameras rolling, make sure your video looks and sounds great.

Get online videos up and running pronto in three steps.

Online tools and technology get cheaper and more powerful each year. Here’s how physicians can use screencasts to help patients and add value to their medical practice.

Blogging, in whatever form you choose, often sets you up as the expert on a particular subject or specialty - making you the "go-to" person for patients looking for information on the subject.

Writing articles that educate patients doesn’t have to be dull and dreary. Here are four ways to make them fun to write and more helpful for patients.

If you’re just getting started on Facebook for your practice, it helps to know what other similar practices are doing online. Here’s how to find out.

How serving unmet patient populations can help you differentiate and market your practice.

It’s time to take a serious look at what Facebook can do to spread the word about your medical practice and provide value to your patients.

Marketing is a powerful tool that physicians can use to build up their practices and foster improved professional relationships.

Make no mistake; your practice is being discussed online. So here's how to see what's being said and when you should and shouldn't act.

Much has been written about "social media" and while it seems like a great way to promote a retail business, is it a good tool for your practice?

Feel like there's no time to manage your medical practice? Here's how to spend five hours a week and increase inflow while still allowing you to treat patients.

Physician online content and even profiles are a click away from being stolen and copied. Here are some strategies to help cope with this disturbing problem.

Here are three issues that need to be on your shortlist for 2013 to re-visit and address proactively to help you and your medical practice.

Social media is a powerful method to promote your medical practice. Here’s a story of how it can go wrong and how to avoid frustration.

Getting started with your own medical practice website or blog can be intimidating. Here’s a free tool that flattens the learning curve.

Is your practice's website easy on the eyes? Read these tips for improving it.

Here are three primary reasons today’s physician must always be thinking of what’s next in marketing, promotion, and practice in general.

There are many misconceptions about what it takes to be effective in marketing a medical practice. The best approach is to have a plan - a comprehensive, written marketing plan.

Here’s how your knowledge of online medical practice promotion and social media can help this generation of students navigate the uncertain healthcare waters.

Want to recruit new patients and increase referrals? Try these simple techniques.

Social media doesn’t have to be intimidating. Here are some solutions to common mistakes that prevent physicians from being successful with social media.

Websites are no longer optional for medical practices, so here's a primer on how to make the best online first impression.

profiles on doctor rating sites are boring, blank, or automatically filled out. Here’s how to make yours stand out and provide great value for patients.

Relations between hospitals and physicians have never been especially warm. But the hospitals need your referrals and your patients need the services that hospitals provide. So how do you work together?

How can you make your print medical practice advertising better? Here’s how adding one line to my recent newspaper ad made it a raging success.

A healthy organization is crucial to success, but many practices are plagued by dysfunction.