February 28th 2024
Don't overlook the importance of an extensive competitive analysis.
February 23rd 2024
A medical practice must distinguish between its practice and that of the competitor.
January 26th 2024
A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.
September 29th 2023
Healthcare practices need to be extra careful about social media.
September 18th 2023
Your weekly dose of wisdom from the Physicians Practice experts.
Taking the Necessary Time to Manage Your Medical Practice
Feel like there's no time to manage your medical practice? Here's how to spend five hours a week and increase inflow while still allowing you to treat patients.
How Physicians Can Cope With Online Plagiarism
Physician online content and even profiles are a click away from being stolen and copied. Here are some strategies to help cope with this disturbing problem.
2013 Business Survival Planning List for Physicians
Here are three issues that need to be on your shortlist for 2013 to re-visit and address proactively to help you and your medical practice.
How Physicians Can Find the Right Focus with Social Media
Social media is a powerful method to promote your medical practice. Here’s a story of how it can go wrong and how to avoid frustration.
Create a Medical Practice Website in Two Easy Steps
Getting started with your own medical practice website or blog can be intimidating. Here’s a free tool that flattens the learning curve.
How Medical Practices Can Make Their Websites User Friendly
Is your practice's website easy on the eyes? Read these tips for improving it.
Protecting Your Practice, Patients against Ominous Healthcare Trends
Here are three primary reasons today’s physician must always be thinking of what’s next in marketing, promotion, and practice in general.
Hiring a Marketer for Your Medical Practice
Marketing Your Medical Practice
There are many misconceptions about what it takes to be effective in marketing a medical practice. The best approach is to have a plan - a comprehensive, written marketing plan.
How Physicians Can Assist Medical Students with Online Marketing
Here’s how your knowledge of online medical practice promotion and social media can help this generation of students navigate the uncertain healthcare waters.
7 Ways to Attract New Patients to Your Medical Practice
Want to recruit new patients and increase referrals? Try these simple techniques.
Avoiding Common Mistakes with Social Media for Your Medical Practice
Social media doesn’t have to be intimidating. Here are some solutions to common mistakes that prevent physicians from being successful with social media.
Improve Your Practice Website 'Curb' Appeal
Websites are no longer optional for medical practices, so here's a primer on how to make the best online first impression.
Making Your Physician Rating Site Profile More Patient-Friendly
profiles on doctor rating sites are boring, blank, or automatically filled out. Here’s how to make yours stand out and provide great value for patients.
Hospitals and Physicians Working Together
Relations between hospitals and physicians have never been especially warm. But the hospitals need your referrals and your patients need the services that hospitals provide. So how do you work together?
Medical Practice Print Ads: One Powerful Line to Include
How can you make your print medical practice advertising better? Here’s how adding one line to my recent newspaper ad made it a raging success.
Organizational Health: How It Can Drive Your Practice's Success
A healthy organization is crucial to success, but many practices are plagued by dysfunction.
Dangers of Delegating Your Medical Practice Marketing
Judicious delegation is the mark of a great manager, right? Here’s why you should delegate as little marketing as possible in your medical practice.
How Physicians Can Tap Into the Mobile User Market
Studies show U.S. consumers are snapping up mobile gear. Practices should take note.
Using Positive Patient Reviews on Your Medical Practice Website
If you deliver a quality product and service to patients, they’ll tell others about it online. So are you ready to use those reviews at your practice? Here’s how.
Google Ads and Physicians: Get the Most for Your Money
Based on consulting nearly 5,000 medical marketing campaigns over a decade, I can tell you that Google Ads alone are a complete waste of money.
Get the Most Out Of Your Next Medical Meeting
Physicians attend conferences for lots of reasons and most offer no tangible return on their investment of money and time away from practice. Here’s a better way.
Five Hackers After Your Medical Practice Marketing
Beware of these five major hackers who prey on your online brand as a physician to make money for themselves.
How to Use Twitter in Your Medical Marketing
Lack of Internet Regulations Hurting Medical Practices
Here is a list of the top five most unethical practices to watch out for online that can hurt your medical practice.
Make Your Medical Practice Website Worth the Cost
Are you throwing money down a bottomless digital pit? How to tell if your medical practice’s website is operating at a loss.
Five Important Topics for Your Physician Blog
Here are five topics you should incorporate into your physician blogging as soon as possible to boost success for your medical practice.
Getting Ideas for Your Next Medical Practice YouTube Video
Here’s an easy method for finding nearly unlimited ideas for your medical practice’s next YouTube video.
How Market Research Can Position Physician Practices to Succeed
Market research is a valuable, and often overlooked, tool to optimize the business of providing healthcare, but only if it is analyzed correctly.
How Physicians Can Improve Their Medical Blogging
Here are 10 important guidelines for doctors to follow when writing their own blogs.