Marketing

Most physicians still wouldn't dream of hiring a marketer, even though doing so could double or triple your current business.

Nearly 20 percent of all time online is spent on social media outlets. How physicians can take advantage of this opportunity.

All but a well-heeled minority and the Obamacare exempted will be facing mega-deductible health insurance in 2014, meaning they are effectively self-insured.

If you can find a product or product category you are passionate about, private labeling is a great option to promote your brand and your medical practice.

Many medical practices continue to overlook technology marketing basics, a fatal mistake in an era of increased competition and decreasing reimbursement.

Here are some different ways of thinking about testing and treating your patients for seasonal allergies.

Attorneys Barbara Zabawa and Melissa Giftus warn improper social media use can lead to possible HIPAA violations, increased malpractice liability, and more.

Here is a five-step strategy you can use to develop a buzz-worthy brand that lets patients know exactly what to expect at your practice.

Simple procedures can add a substantial amount of weight to per-patient revenue at your medical practice.

Here are do's and don'ts for delivering an effective presentation to community members who don't visit your practice now, but might after hearing you speak.

E-mail presents challenges in conveying tone and can cause problems if misunderstood. Here are 10 tips to improve your practice's e-mail communications.

You've received recognition as a Patient-Centered Medical Home, now be sure to market that fact effectively to prospective and current patients.

The more people you reach, the more patients you have the opportunity to help, and the more people you can serve.

My husband and I owe the success of our practice to being a micropractice and our participation in an independent physician association.

Considering concierge medicine? Make sure your customer service is on point first.

Increasing referral and retention rates doesn’t have to be a huge and complicated equation of numbers.

When posting to social media sites, it’s important to mix things up and have a healthy balance of different types of posts.

Your reputation is one of the most important aspects of your medical career, and taking steps to improve it will have a much larger impact than you may realize.

In the competition with hospitals, independent must use their limited advertising budgets wisely

Starting a physician blog can provide your medical practice with marketing benefits, but it's important to do it right.

Google+ is a new social media tool that's worth trying, along with Facebook and Twitter.

More ways to improve your reputation as a great practice manager.

How to use Facebook to drive new patients to your medical practice.

Tech savvy physician C. Noel Henley tells readers why they shouldn't dismiss social media; instead they should explore how others are using it to connect with patients.

Whether using e-mail or direct mail, here's help on getting word out about your medical practice to the people in your community you want as patients.

Public relations can be a powerful way to build your medical practice. Here are five tips to get you started or build on what you have already created.

If you've ever wondered what to do or say at a networking event, you're not alone. Here's everything you need to make a memorable impression.

If you are looking to promote your practice and attract new patients, meet up with them either online or through in-person events at your office.

Many physicians appear invisible when someone does an Internet search - unless they want to be lost in the fray, it is up to them to make sure they have an accurate listing.

Thinking about hiring someone to design or redesign your practice website? You may be shocked by this, but there are some scoundrels out there. Here’s how to avoid them.