Patient Engagement & Communications

Embracing new technology can lead to new heights of patient engagement.

With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.

Research shows medical offices and clinics are vulnerable to inadvertent spread.

The challenge for practices now is how to continue meeting evolving patient expectations while optimizing revenue and protecting their team from burnout.

The healthcare transparency act was recently updated. Here’s what it’s about and its potential consequences.

Although times of true crisis may challenge our ability to experience and express gratitude and empathy, such difficult times also demand that we work on enhancing our capacity for doing so.

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

Patient desire for virtual visits will likely not diminish. But when it comes to telehealth, what do providers desire?

Patient visits have a direct impact on the success of your independent practice. Here are six tips from the experts to put into action.

How you can get new patients by using Google and other search engines.

These four tips can make current patients long-term ones.

Technology is allowing physicians to bring research into almost any clinical setting.

How to talk with patients about vaccine concerns.

If your practice isn't already communicating with patients via texting, consider how adding the mechanism could help with your efforts to enhance engagement.

Patient preferences and needs have changed, and physician practices will need to level up their virtual care offerings to accommodate them.

Their journey begins long before entering your practice.

Understanding your patients' behavioral styles can help you customize their practice experience and boost satisfaction. Here's how.

Patient engagement is about involving the patient in their own care. So use one of your key tech tools - your EHR - to help boost that involvement.

Unlock the clinical and operational value of data

A great patient access experience is made up of several factors implemented consistently across the board.

Direct primary care (DPC) is becoming increasingly popular, but many physicians may be unfamiliar with the model. What exactly is DPC?

In an environment of ongoing change and uncertainty, virtual care is a powerful, permanent option for patients and physicians alike.

Establishing an emotional connection with patients will differentiate your practice in ways that will be profoundly meaningful and appreciated by your patients.

Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.

While texting can make things a lot easier (and more profitable), it can also be easy to unknowingly violate HIPAA regulations.

Online reputation management is critical for all healthcare practitioners.

A lack of communication can lead to inefficiency in medical practice, says one expert. What are a few communications sins to avoid?

As more states enact biometric laws (although none are as robust as Illinois), healthcare AI companies, covered entities, and business associates should take note and take steps to update compliance programs in order to reduce the risk of a lawsuit and a potentially criminal HIPAA violation.

Physicians’ professional liability has been heightened by both the pandemic and the significant disinformation and politicization surrounding vaccines and various unsafe treatment and prevention methods

Text messaging patients is a great way to increase recalls and keep them healthy. Texting campaigns have increased patient services revenue and improved care compliance. Simple text message templates, scheduled in advance, will make it easy for your staff.