Patient Engagement & Communications

Neil Baum, MD, explains the benefits of appearing in the media and how to attract their attention.

Celebrate Patient Experience Week by implementing seven low-cost, high-impact strategies that transform your medical practice into a more welcoming, inclusive office and boost patient satisfaction.

Neil Baum, MD, explains how to build loyalty which is cheaper than attracting new patients.

Boost patient satisfaction and retention with these nine proven strategies to improve the patient experience in your medical practice.

Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-driven decisions.

Discover eight practical, low-cost marketing strategies to help medical practices attract new patients, boost visibility and grow sustainably in today’s competitive health care landscape.

With the right strategy and tone, you can transform a critical review into an opportunity to strengthen patient relationship.

Discover 11 proven strategies to boost patient satisfaction, enhance the patient experience and improve retention at your medical practice.

Neil Baum, MD, tells how to deal with last minute patient questions.

Learn when and how to properly dismiss a patient from your medical practice with this step-by-step guide covering legal, ethical, and professional best practices.

Neil Baum, MD, gives tips on dealing with difficult callers at your medical practice.

Neil Baum, MD, discusses what price transparency means and how your practice can use it to thrive.

Relying on myths about patient engagement can lead to mistakes for your practice.

Online presence is the digital footprint that a person or business has established through various online channels.

Ferhat Dikbiyik, chief research and intelligence officer at Black Kite, talks cybersecurity and the evolving threat of ransomware gangs.

Neil Baum, MD, gives some tips on when to call patients at home.

Maryal Concepcion, MD, FAAFP, the owner and CEO of Big Trees MD, shares her experience with direct primary care.

Since we use the handshake so often in our daily activities and it is so important, it may be helpful to revisit this important aspect of doctor-patient interaction.

Explore why hiring a marketing consultant for your practice can be beneficial and provide practical steps for finding and vetting the right candidate or agency.

Providing great customer service at your medical practice boosts revenue and patient satisfaction.

This is the best way to see that your website is continually up-to-date and complies with the ever-evolving ADA regulations and guidelines.

Practices have tools at their disposal that can help alleviate some of the problems that women face with health care affordability and access.

For practices, care gaps translate to lost volume and revenue as well as the potential for their patients to experience preventable diseases and worsening health.

The verdict is in for how practice's feel about their payers, and it isn't good.

These are the real reasons consumers prefer telehealth, and they might surprise you.