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Marketing can be more than fancy campaigns and social media strategies.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

Don't overlook the importance of an extensive competitive analysis.

Sachin Gupta, CEO of IKS Health, discusses how independent practices can remain administratively stable during the pandemic and after, as well as provides the key determinants of success for new and growing practices.

A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.

Healthcare practices need to be extra careful about social media.