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Don't overlook the importance of an extensive competitive analysis.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.

Sachin Gupta, CEO of IKS Health, discusses how independent practices can remain administratively stable during the pandemic and after, as well as provides the key determinants of success for new and growing practices.

Your weekly dose of wisdom from the Physicians Practice experts.

Whether you're new in town or are looking to reinvigorate your established business, having a solid review generation strategy in place can have an enormously positive impact.