
Proactive crisis readiness equips health care leaders to navigate today’s permacrisis era, protecting brand reputation, sustaining patient‑care continuity, and preserving stakeholder trust when disruptive events strike.

Ayme Zemke, APR, is Chief Client Officer and certified crisis expert at Beehive Strategic Communication. She brings more than 25 years of experience guiding executives across healthcare, education, financial services and manufacturing through crisis and change. Ayme specializes in helping mission-driven organizations lead with purpose and communicate with confidence during high-stakes moments.

Proactive crisis readiness equips health care leaders to navigate today’s permacrisis era, protecting brand reputation, sustaining patient‑care continuity, and preserving stakeholder trust when disruptive events strike.