
Participating in clinical trials can vastly improve patient outcomes and accelerate your practice’s reputation and ability to attract top-tier talent.

Kirstan Cecil is the founder and CEO of KC Business Growth Consultancy, a company that specializes in strategic marketing plans, customer journey mapping and internal communications and engagement programs.She can be reached at hello@kirstancecil.com.

Participating in clinical trials can vastly improve patient outcomes and accelerate your practice’s reputation and ability to attract top-tier talent.

It's important to recognize that in the dynamic landscape of healthcare, every medical practice, regardless of size or reputation, faces competition.

Creating ambassadors internally can play a pivotal role in bridging the gap between the organizational vision and the patient experience.