
What patients want is a single and rewarding patient experience across all touchpoints, which can be best achieved by following these hybrid communication best practices.
Sarah Bennight, Marketing Strategist, Healthcare, Stericycle Communication Solutions, and her team handle all product marketing and client marketing functions across all target market and segments. Sarah places a large emphasis on improving the patient experience through Health IT and driving a greater understanding of all things related to HIT throughout the organization via internal communications, newsletters, organized training, and social media.