Marketing tips to win patients

Hey there folks, my name is Keith Reynolds, I’m the editor of Physicians Practice and this is the P2 Management Minute. Here are two fast marketing moves to grow your patient pipeline.

1) Prioritize reputation management

Reviews shape first impressions. Make it easy for happy patients to post: hand a QR card at checkout, include a one-click link in visit summaries, and add a ‘Review us’ button on your site. Respond to every review within two business days—thank positives; for negatives, acknowledge, invite an offline follow-up, and route issues to operations. Track monthly goals for volume, average rating, and response time.

2) Use social media strategically

Show the humans behind the care. Share staff spotlights, 15-second wellness tips, seasonal reminders (flu shots, school physicals), and behind-the-scenes moments—always HIPAA-safe. Post three to four times a week, add clear CTAs (book online, call now), and review analytics monthly to double down on what performs. Consider a small local boost on top posts to reach nearby households.

Own your reviews, post with purpose, and watch inquiries climb. For more bite-size practice tips and tricks make sure you visit PhysiciansPractice.com.

Thanks for watching I’ll see you tomorrow on the P2 Management Minute!

About the P2 Management Minute

The P2 Management Minute is a fast-paced video micro-series from Physicians Practice that distills proven management strategies into bite-size, one-minute episodes for busy medical practice administrators and lead physicians. Each installment spotlights high-impact tactics—drawn from real-world best practices and expert insights—that administrators can apply the same day to boost efficiency, strengthen patient satisfaction, or elevate staff engagement. No theory, no fluff; just concise, actionable guidance that respects tight schedules and delivers measurable results between appointments.

Record your own!

Interested in stepping in front of the camera to share a quick tip of your own, or have a suggestion for a topic we should spotlight in an upcoming P² Management Minute? We’d love to hear from you. Whether it’s a proven strategy for streamlining workflows, a clever morale-booster, or a hard-won lesson on patient engagement, your insight could help peers across the country elevate their practices in just 60 seconds. Drop Keith a note at kreynolds@mjhlifesciences.com with your idea—or, better yet, a brief outline or smartphone video sample—and we’ll walk you through the simple submission process. Let’s collaborate to make every minute count for the medical community.

Keith A. Reynolds is the editor of Physicians Practice and wants to know what practice issues are keeping you up at night. You can let him know at kreynolds@mjhlifesciences.com.