Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-driven decisions.

Heather Bassett, MD, chief medical officer of Xsolis, joins the show to talk prior authorizations and how technology may be able to help.

Two class-action lawsuits targeting the University of Maryland Medical Center and the University of Kansas Health System for years-long cyberstalking and unauthorized access to protected health information spotlight massive HIPAA risk-analysis failures and underscore the urgent need for stronger health care cybersecurity safeguards.

Stephen A. Dickens, JD, MAEd, FACMPE, vice president of medical practice services at SVMIC talks strategic planning in times of uncertainty.

Learn eight data‑driven metrics, from patient satisfaction, productivity and revenue cycle, to measure medical practice staff performance and boost efficiency and care quality.

Learn 10 must‑know dos and don’ts guiding physicians and practice administrators through the legal, staffing and pricing steps of adopting an insurance‑free, membership‑based model.