Chris Panebianco

When it comes to pursuing entrepreneurial aspirations, a common path many physicians take is practice ownership. Today’s environment, however, presents even more opportunities for physicians interested in starting their own venture—and they’re not alone.

The slowdown that resulted from the pandemic has both forced and enabled physicians to consider new ways of doing business, inside and outside of healthcare. Even as they’re back to seeing more patients, many physicians continue to pursue alternative ways to strengthen their financial position by creating a new revenue stream through a side business. As we embrace remote and virtual ways of doing business, it becomes easier for some physicians to fit new opportunities into their schedules without disrupting day-to-day patient responsibilities.

There are numerous ways a side business can benefit physicians, including:

The income from a second business is especially useful in uncertain times, during slow periods of regular business, or due to an unexpected event. By supplementing what you earn as a physician, you can gain more financial security to pay down debt, grow your wealth, invest in new opportunities, or set aside money in an emergency fund.

Another benefit of a “side hustle” is the freedom that comes with owning a business. You control the operations, and you get to decide the investments you make and the risks you’re willing to take. As the owner, you choose how much time to put toward it and you alone can reap the financial benefits.

Beyond the potential income, some physicians are pursuing a side business as an outlet for a passion project or personal interest. Many doctors pursued medicine because of a desire to help others. Consulting, teaching, or leading CE courses are other ways in which you can give back by tapping into your medical expertise to help others become better in their practice. Other side business paths could include private telemedicine, writing a book, investing in real estate, or pursuing something entirely outside of medicine.

Contemplating Succession Planning: The solo physician dilemma

Once you’ve decided what to pursue, you may need working capital to get your idea off the ground. Finding the right partner is critical to helping you achieve your goals. Every lender and loan are different, so physicians should analyze their options in order to get the maximum benefits. Some loan features to consider include:

A loan with longer terms can help you obtain a lower monthly payment, giving you access to more cash every month that you can use to cover other costs or set aside for the future. Paying less each month will put more money in your pocket and provides flexibility as you start up your new venture. When starting a new business, having access to cash is critical.

Working with a lender that can get you your money fast will allow you to put your plan into action and get to market quickly. As a busy physician, you shouldn’t have to endure a lengthy application process or wait weeks (or months) to obtain a loan. When you’re ready to bring your idea to life, your lender should be, too.

When you apply for a loan, you will undergo either a hard credit inquiry or a soft credit inquiry. When a hard inquiry is made, your credit score can be impacted and can stay on your report for up to two years. A soft inquiry, however, leaves no imprint on your credit report. Ask the lender what you can expect before you start the application process so you can protect your financial standing. Taking out a loan to improve your financial situation is no reason for your credit score to take a hit.

In a challenging economy, it’s important to ensure control of your finances and career; exploring additional revenue streams is one way to do that. By pursuing a side business, and working with the right partner, you can feel more confident about your financial security.

Chris Panebianco is Chief Marketing Officer for Bankers Healthcare Group, a provider of financial solutions for physicians. He is responsible for marketing initiatives to support BHG’s commercial working capital loans, personal financing, commercial and personal credit cards, Small Business Administration (SBA) loans, and collection management. Panebianco has more than 11 years’ experience in financing the needs of healthcare and other highly-skilled professionals. For more information, visit 

bankershealthcaregroup.com/specialties/physicians

Articles

Why some docs are pursuing entrepreneurial aspirations beyond their primary profession.

Physician side businesses

In the next two episodes, we are going to be taking a look at different aspects of practice financing, particularly loans, practice credit cards, and even patient lending.

We’ll hear from two members of Bankers Healthcare Group, Chris Panebianco, CMO; and Keith Grubele, President of Patient Lending. This episode in particular will focus on our first discussion with Chris.

As we may well know from paying for education or purchasing a home or vehicle, loans are a way to acquire funds to purchase otherwise unaffordable assets in the present, and pay back the debt over time with added interest.

The same applies for physicians interested in starting their own practice.

Chris Panebianco says that there are a myriad of loan options available for physicians interested in starting their own practice.

Here’s what he says about particular loans that may be better suited to physicians starting a new practice.

Yeah, and again, I think that's really going to depend on what the needs are. Your typical new practice startup for smaller practices costs anywhere from $75,000 to $150,000. That's going to cover your rent, payroll, insurance, equipment, marketing, any supplies.

The right loan would really be dependent upon what those needs are within the startup. So, if you are actually acquiring land, that's where you might lean towards the SBA if [the cost] is over 350 or up to a $1 million. There's big advantages of that, with up to 25 year repayment terms. [Repayment] takes a little bit longer and you're going to need your business plan, but it is a solid loan and with the SBA right now, through the end of September, you can get six months with no payments.

Typically, though, what we see at [Bankers Healthcare Group] are your short-term working capital loans that will cover these expenses. You want to keep that separate from your personal and consumer side. And you run that through the business. And again, those are typical loans that you can secure in a couple days. But those go up anywhere from $100,000, to $250,000, sometimes up to $500,000.

 However, loans are not limited to those looking to start a new practice. The pandemic has certainly proven that loans may assist in times of unparalleled uncertainty and provide a necessary financial support to existing practices.

Regarding loans that are better suited to existing practices, Chris had this to say…

 That's actually it's a great question, Drew. And that's where we see the most the majority of our business in the medical space where healthcare practitioners—our average customer—has been licensed for about 18 years. They’ve had their business for well over a decade and they're coming to us because a lot of times, especially now, they don't have the time to go to your traditional lender go through a long drawn out application process. They also struggle a little bit when you go to your typical online lender, where it's “throw your information in, here's what we do for you, this is what you get”—it's very black and white.

That's where [Bankers Healthcare Group] has come in over the years and we really work and try to bring the best of both worlds into that service. You know, health care practitioners are under a lot of stress with all the new mandates, all the paperwork, the struggle of running a practice, as well as getting to their passion point, which is practicing medicine. When they're looking for that injection of capital, a lot of times they don’t want the speed of the online lender, but the relationship and the explanation that they get from their traditional lender. It's something that we've seen over the last 19 years—needs have changed, but at the end of the day, most healthcare practitioners want, and deserve, a better lending experience.

 As I briefly mentioned earlier, loans may come in handy in times of uncertainty.

During the pandemic, the U.S. government unveiled the Paycheck Protection Program. Up next, Chris Panebianco discusses how this and other loan options changed throughout the pandemic and what might come in the near future.

Definitely. We are one of 14 non-bank lenders. One of our wholly owned subsidiaries is an SBA 7A lender, we participated in the 

. When that launched, the government went very fast and a lot of loose ends and unknowns were left out there.

The initial launch was a nightmare, not only for the lenders to figure out what we had to do, but for the recipients of the loans. As they went to the second round, what we found was a lot more information was being put out there; however, the physicians that we talked to, they had put in multiple applications with their bank with an online lender or an aggregator and they weren't being communicated to so when they came to us, a good portion of the $150 million dollars in loans we granted were actual health care practitioners that thought they had an application in somewhere else.

There’s still funds left in the PPP for this round. But as you said, Drew, we have no idea what's coming. For example, you've seen California pullback into an earlier phase. There may be another round, we have no idea how long those PPP funds are going to last for the established practices.

As a lender, we're preparing for the worst-case scenario of 

. And how can we make that a really good experience for the borrower? One of the areas that has been a constant struggle with PPP is the loan forgiveness. There's been talk about forgiveness for under $150,000. How do I submit my information? It’s something that ‘Fund-Ex Solutions Group’, our wholly owned subsidiary, has done a lot with our clients and borrowers to try to help them because it's very confusing.

 If you are looking to apply for new loans, Chris says that there are a few things worth considering…

 I think number one, you have to find a lender that's experienced with healthcare professionals. It’s a different animal than your typical loan in your general business.

Number two are the programs they are offering. Right now, cash is king—building your cash flow, your reserve cash fund is very important. You want to look at how long can you stretch out that payment that meets your needs on a monthly if your business has suffered or practices suffered, and if you do need the money, you don't want a loan that's only going to be one or 2123 years of a payback. You want to try and stretch that out as far as possible. A much more affordable monthly payment allows you to function within your business to keep your cash flow in emergency fund.

A lot of our clients have come in and said, “Look, I've had to redo my entire practice. I've had to take all the measures to make it safe under government guidelines.” So as you’re doing that, trying to get back on your feet or weather the storm, or even if you're doing very well, having that cash flow, and that liquidity, is very important for any practice.

 Another financial consideration for practices are credit cards for business purchases. Chris wrote an article on 

keeping credit healthy during the pandemic

, but we wondered what these specific credit cards provide to a practice.

. Small businesses and practices and the need for a business card have a few things in have in common.

Number one, you want to make it easy to separate your practice from personal expenses, especially for tax purposes. You want these credit cards to provide you liquidity and flexibility. It allows your business and practice to allocate your credit line towards the most pressing needs, you do get the great fraud protection.

Some business credit cards don't report to the personal credit report and won't impact a physician's FICO score. That's very important—it gives you more borrowing power, as we talked about earlier with some of your other needs.

Some cards, especially if you have a larger practice, will allow a program administrator. This is going to help you manage all aspects of the account from paying your bill to alerts to freezing your card in the event that something happens.

You can also set spending limits. If you have additional employees that you delegate the authority to use your credit line, you're able to monitor that report on it and then set your limits.

The biggest [benefit] that we found with our cards being specific to the healthcare community is the specific rewards. There's an MCC code for a lot of purchases that someone might make. Within that code, you can earn up to two sometimes three times your rewards dollars for specific purchases, whether it's metal, medical equipment, paying association dues. Those things will in turn reward you for everyday expenses that you have.

 Up next, Chris discusses when practices should consider adding credit cards to their business.

I think it could be from the start, it could be an established practice, it really doesn't matter the stage.

I think it really makes sense to consider if you're going to open a new card that if you have large purchases on the horizon, or you find that your business is really not able to 

 comfortably with existing financing options.

If you're having trouble securing a larger loan, this will allow you to run these expenses onto the business card where you can earn cash back as we just talked about, and you can really stretch out your payback period, especially when they’re trying to get up to speed.

And as we also mentioned in the context of today's environment, you really want to be able to retrofit your practice, get the new supplies, get back up on your feet. Credit cards will not only give you those rewards, but you can stretch out your payment as I mentioned,

 Another credit-card consideration regards access: Who in the practice should have access to these cards? 

Right now, I would say obviously, your practice manager, any of your fulfillment team. If you do GPO, the group purchasing organizations, or anyone that is whether it's a partner or yourself, but you want to limit that.

Going back to the program card, the administrator card that we talked about, you'll hear the term ‘p card’. That's something very important that you monitor, because in this day and age, you can never trust that you know, whoever you're giving your card to, isn't being used fraudulently for business purposes. You want to keep an eye on that.

: Beyond deciding to acquire cards for your practice and managing employee access, Chris did offer some final advice on credit cards in practices.

Yeah, I think right now, you know, credit cards have been influenced by the market and what's happening. If you are struggling with your card, the federal government has really pushed lenders and pushed credit card companies into working with the borrower. We all understand we're in this together. and we know that once this pandemic’s over and people get on their feet, that great paying customers will return to being that and it's a bump in the road.

I would say, really understand what your credit cards offering the repayment fees. Some late fees can be waived; credit card companies are experiencing much lower revenue now. And it's very important that they are working with your account with the customer with the practice owner.

You have to watch your spending, watch your available open credit line. What you don't want to do is max out your credit cards—we've experienced, and I personally have experienced a lowered limit on a card that I do not use as much.

Pay attention to what your statements are saying. Call your current credit card company and let them know how you're doing. Again, just start a two-way communication.

The other thing I would say is really identify which vendors you're working with that accept card payments, that's going to be very important because you can leverage the ability to earn rewards with those vendors. And it also gives you that freedom we spoke of earlier to stretch your payments out and also be able to keep your cash liquid and keep your 

 able to be used for other expenses, unexpected expenses, or for forward thinking growth.

The pandemic has brought a lot of pain and struggle to the healthcare industry. But there are abilities to use financing tools to help you not only weather the storm, but also survive and build your practice back up and then hopefully thrive in the months to come.

Podcasts

In this episode of Perspectives, hear about how physicians can establish new practices or finance existing ones with loans, as well as how and when to implement business cards in your practice, from Banker's Healthcare Group's CMO, Chris Panebianco.

Practice Financing Part 1: Loans and Credit Cards

Your credit score matters. That three-digit number assigned to you by credit reporting agencies can affect your career, your ability to borrow money, and your business.

As a physician, you’ve worked hard to earn your credentials, which is why it's important to protect your credit score in order to maximize your ability to thrive as a professional. Here are five tips to keeping your credit score healthy in an uncertain economy.

Even if you can only afford to pay the minimum amount due, don’t skip it. While it may be a small number, ignoring the payment all together implies that you don’t think paying off the debt is important—and if you get into that habit, it can have some negative lasting effects. Your payment history is the biggest influence on your overall score, at 35%. To ensure you never miss a payment, set up your bills for automatic payments.

What you need to know about medical board complaints

Tip #2: Don’t max out your credit limits.

The amount you owe lenders makes up for 30% of your credit score. This includes your cumulative outstanding balances on things like credit cards, mortgages, and loans. Even if you’re able to comfortably afford to pay off your accounts in full each month, the cumulative balance can potentially indicate to borrowers that you’re overextended.

Right now might feel like a good time to clean out your wallet, but don’t be quick to close out old credit cards. Even if you haven't used a card in years, it’s good to keep in active status for two reasons. First, it extends the age of your credit history, which makes up 15% of your overall score. Second, it can come in handy should you need to access an extra line of credit, which can serve you well in a time of uncertainty.

Credit scores can change every month. Sign up for a free, reputable service so you can track your progress and be alerted of any changes—both positive and negative—to your score. This will help you stay motivated, identify challenge areas or fraudulent activity on your accounts, and keep your goal top of building your score top of mind.

It’s a stressful time for everyone right now. As physicians anticipate the return to practicing as usual, there is undoubtedly a lot on their minds. Many of BHG’s physician borrowers are working with us to consolidate their debt. This enables them to pay off some accounts to free up their limits and show their fulfillment of paying back their lenders.

Correct Coding for Vaccine Administration

Protecting your credit score is always important, but especially in an uncertain economy, when you may find that you need to apply for financing right away—and you don’t want to be at a disadvantage because of poor credit.

Remember that your financial health is a key component of your success. Just as you care for patients, take the time to care for yourself financially and position yourself as a more powerful borrower in order to secure the funding you need. When a crisis strikes, you may not have the luxury of time to repair a poor credit score to enhance your profile to a lender, so take proactive measures to keep it healthy.

Chris Panebianco is CMO at Bankers Healthcare Group, a leading provider of financial solutions for licensed healthcare practitioners and other highly skilled professionals. He has more than 11 years of experience in finance. To learn more, visit

Maximize your ability to thrive as a professional.