My Love and Hate Relationship with Internet MarketingJune 16th 2011
Today will be my last regular post here on “Internet marketing.” I’ve been writing weekly for more than one-and-a-half years about the role of “Internet marketing” and I’m still uncomfortable using these two words in the same breath as ...medicine.
Medical Marketing: Meeting the Needs of Your PatientsJune 9th 2011
One of the basic tenets of marketing is to know your customer. By doing so, you should identify the needs of the customer, and, if you are able to provide a solution to his or her problem, you are likely to make a sale and build a relationship.
Why Medical Residents and Fellows Should be BloggingMay 26th 2011
Starting a blog, for those of you considering private practice, is more important than publishing a paper in a peer-reviewed journal.The peer-reviewed journal may impress your colleagues, but your blog puts you ahead of them by making you more visible to the public.
What's Worse Than Having No Practice Website?May 19th 2011
Old, abandoned and outdated websites are not benign. They are a clear statement that you can’t be bothered to engage this new medium and you have no interest in joining this new conversation. It says that you are really not interested in engaging new patients.
Negative Online Physician Reviews ... Bring 'Em On!April 28th 2011
A negative online review could be one of the best things that can happen to your practice.Maybe you were having a bad day, or maybe you had one too many emergencies to fit into your schedule. Regardless, someone has had the audacity to leave a nasty comment on the Internet. Maybe ... you deserved it.
Google Analytics: A Crucial Website Tool for PracticesMarch 17th 2011
Every website owner – including your practice -- should have familiarity with three tools: Google Analytics, Webmaster Tools, and SEO Quake. These three provide the owner with ability to run diagnostics, ensure proper indexing of a site and determine page ranking.
E-mailing Your Referring Network and PhysiciansJanuary 20th 2011
The businessperson of today builds and maintains relationships through the Internet using social media. We’ve been building relationships for years. Take the time to reach out and say hello. The more information your referring docs have about you, personal and otherwise, the more they’ll talk you up to patients.
Forget Social Media: E-mail Your PatientsJanuary 13th 2011
While there is a lot of excitement about the merits of social media, don’t forget the power of e-mail as a practice builder and efficiency tool. With e-mail, you and your staff can improve efficiency, maximize convenience, and, most importantly, build a bond between you and your patients.
Shopping Online for the Holidays and for PhysiciansDecember 23rd 2010
New patients are constantly looking for any and all information about us. Others’ comments, bits about our life and personality, another's satisfaction all are important in the decision process in how doctors are chosen these days.
Three Easy Steps to Start a Practice Web Site in the New YearDecember 16th 2010
Creating your own Web site or blog is easy. As the New Year is fast approaching, make a resolution to get started. Here are three easy ways to do so. You might want to try a personal site before launching a more serious site for your practice. No matter which way you choose, you can’t spend a lot.