The better you can be for your patients, then the more patients you will have
It’s fair to say that our spaces have changed over the last six months, with hand sanitizing, screens and masks. It would be easy to think that it isn't possible to create a calm and relaxing environment, but that would be wrong. Make sure the décor is calm, soothing, and in neutral colors. You won’t be able to leave out any reading material so any entertainment will need to be on screens or simply music on the stereo. You will need to ensure all surfaces are easily cleanable so that you may sanitize all communal areas.
One of the worst complaints that patients have of practice is that information is difficult to obtain. Practices that have difficult systems and obscure rules on appointment times, and lack of info on what medical professional is best to see for what issues have exceptionally low ratings. Put as much information on these matters as possible on your website and even consider an online appointment system.
If someone has to get in contact it's important to be accessible and easy to deal with when they do. You could do worse than considering a medical answering service so that someone may speak to a real human being at any time of day or night. You could complement this system by having a facility to communicate via email, live text, or SMS as many individuals may have anxiety about phone conversations and you wouldn’t want to exclude them from medical treatment.
It’s key to listen to nay patient feedback, positive and negative, as it will guide you on improvements you could make. Have a variety of options for how people can leave you feedback, questionnaires, web forms, or even just talking to them. Once you have feedback it’s important to use it properly, have a meeting, take notes, and record a plan of action for any points that need action.
A great idea is to branch out into a range of different services to allow the maximum possible options for your patients. Options include physio, acupuncture, beauty treatments, etc. You don’t even need to employ them as extra members of staff, you could rent out space, and they can set up as businesses in their own right. Taking this approach means the smallest possible outlay for you, but being able to offer the greatest possible range of services and give the customers a great deal of choice.
Running your practice to be the best business it can be is important. The better you can be for your patients, then the more patients you will have. Here we present a quick and simple guide as to how to improve the experience of your patients, make them feel as comfortable as possible. This will have the result of retaining customers and having them recommend you in the future.