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Thanks for the Referrral
We would like to reward patients who send their family and friends to our practice. What are the ethical and legal implications of sending them, for example, a gift certificate to a local restaurant?
Question: We would like to reward patients who send their family and friends to our practice. What are the ethical and legal implications of sending them, for example, a gift certificate to a local restaurant?
Answer: We put this question to Lonnie Hirsch, a marketing guru with Healthcare Success Strategies. He recommends two relatively conservative approaches:
1. Simply thank patients for referrals after the fact (versus actively soliciting their referrals in exchange for a gift).
2. If you choose to give a gift, make sure it has a value of less than $100 to be consistent with the rigorous standards the pharmaceutical industry has set for itself.
Indeed, Hirsch says a thank-you call from a physician can work wonders all by itself. You might not need a cash-value gift.
Asset Protection and Financial Planning
December 6th 2021Asset protection attorney and regular Physicians Practice contributor Ike Devji and Anthony Williams, an investment advisor representative and the founder and president of Mosaic Financial Associates, discuss the impact of COVID-19 on high-earner assets and financial planning, impending tax changes, common asset protection and wealth preservation mistakes high earners make, and more.
Reducing burnout with medical scribes
November 29th 2021Physicians Practice® spoke with Fernando Mendoza, MD, FAAP, FACEP, the founder and CEO of Scrivas, LLC, about the rising rates of reported burnout among physicians and how medical scribes might be able to alleviate some pressures from physicians.
