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David Cohen

What practices should be planning for to make the best RCM strategy this year, from David Cohen, chief product and technology officer of 

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What practices should be planning for to make the best RCM strategy this year, from David Cohen, chief product and technology officer of  Greenway Health. 

Planning for the best RCM strategy in 2021

David Cohen, chief product and technology officer of 

, discusses how billing for telehealth services have changed throughout the pandemic.

How billing for telehealth services have changed throughout the pandemic.

How billing and telehealth services have changed throughout the pandemic

, discusses the benefits and challenges involved with integrating a telehealth system with an EHR.

The benefits and challenges involved with integrating a telehealth system with an EHR.

Benefits and challenges of integrating telehealth with an EHR

In this video, David Cohen, chief product and technology officer of 

, discusses the concept of integrated telehealth solutions and how this impacts workflows.

The concept of integrated telehealth solutions and how this impacts workflows. 

Integrated telehealth solutions

Physicains Practice speaks with David Cohen, chief product and technology officer of Greenway Health, about telehealth billing and RCM strategies for 2021.

Telehealth billing and RCM strategies for 2021

What was a small spark of interest in telehealth over the past decade quickly ignited in 2020 as the COVID-19 pandemic swept the country. As a result, many ambulatory care providers were forced to quickly pivot and find new, creative ways to connect with and treat patients outside of the four walls of their practice.

While once a fantasy, telehealth now makes this a reality.

From Then to Now: The Rapid Growth in Telehealth

Interestingly, in 2018 MGMA asked healthcare leaders 

what impact they thought telehealth would have

 on their organization, and only 48% responded they believed it would be positive, compared to 6% who responded it would be negative. Furthermore, 23% believed it would have no impact, and 23% were unsure. 

At the start of 2020, Forrester estimated that only about 

24% of U.S. healthcare organizations had virtual care programs

. Just a few months later, the entire healthcare landscape dramatically changed. Today, 97% have cited 

expanding telehealth access and use amid COVID-19

. And now, the number of practices relying on telehealth is anticipated to soar by the end of this year – with more than one billion telehealth visits projected, including 900 million related to COVID-19.

Tax savings plans targeting physicians require caution

Propelling Telehealth in Day-to-Day Practice

Much of this growth can be attributed to government actions addressing the COVID-19 public health emergency. For example, the U.S Department of Health and Human Services 

 to make it easier for providers to offer telehealth services in situations like routine healthcare, such as greater flexibility in HIPAA rules to enable practices to continue offering services like wellness visits, medication consults, eye exams, and mental health counseling. Otherwise, many practices would have had to close their doors during the height of the pandemic.

The Centers for Medicare & Medicaid Services (CMS) also made temporary policy changes, simplifying the process for people enrolled in Medicare, Medicaid, and the Children's Health Insurance Program (CHIP) to receive medical care through telehealth services. After CMS announced these changes, many private insurers followed suit, too, further fostering the use of telehealth during the pandemic.

By April 2020, telehealth claims increased 8,336% year-over-year. And within the first three months of COVID, more than 

nine million Medicare beneficiaries used telehealth services

Regardless of rules governing privacy and reimbursement, patients and providers are advocating for telehealth moving forward.

Why EHR-Integrated Telehealth Solutions Are Key for Ambulatory Care Providers

For ambulatory care providers, having a telehealth solution integrated with its core EHR is a key component to reducing provider burnout and maximizing the efficiency of the practice. Furthermore, an integrated telehealth solution arms practices with a complete interoperable health-IT solution – which is critically needed to succeed in a post-COVID environment.

While there are hundreds of telehealth platforms on the market today, the benefits of EHR-integrated solutions include:

 – Having a cohesive platform with a single dashboard enables providers to have all patient information convenient in one location, whether they’re being seen in-person or remotely, to make the best possible care decisions.

 – Tying these components together eliminates staff having to update the same information in different systems, and minimizes confusion associated with maintaining duplicate records or processes.

 – Navigating telehealth billing guidelines and the ever-changing requirements of CMS can be a challenge for practices, so it’s important that reporting and billing processes are flexible and easily adaptable to ensure proper reimbursements and payments.

 – A streamlined workflow, without duplicate processes, frees providers and staff from unnecessary administrative work, enabling them to do more of what they do best: treat and see patients.

 – As a result of increased patient volumes and greater efficiency, practices will benefit from stronger revenue streams, keeping the practice healthy and viable and thus maintaining business continuity.

Concierge medicine and primary care: The differences

By now, we all know that telehealth is here to stay. But in order for this technology to deliver on its true promise, especially as shutdowns and quarantines are nearing their end, today’s providers need virtual care solutions that can be fully implemented and integrated into established workflows, thus enabling an entirely remote patient-provider experience that can deliver on improving outcomes.

, is passionate about technology solutions that allow practices to thrive. He has more than 20 years of enterprise information technology leadership experience, with the most recent 15 years focused on healthcare. Service is core to David’s philosophy. He is committed to serving as a trusted partner to customers and helping them address the healthcare needs of their patients and communities.

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An entirely remote patient-provider experience can deliver on improving outcomes.