From creating new services to making better use of tech, if you’re among the planners hoping to make 2018 your practice’s best year ever, here are seven strategies that can help.
For many of us, the start of a new year is a time for reflection and planning. If you’re among the planners hoping to make 2018 your practice’s best year ever, my Capko & Morgan colleagues and I have come up with seven strategies we think can help.
Have you been considering opening a satellite office? Adding services or non-physician clinicians? Wondering if a concierge or direct pay model might work for you? Give these big ideas the serious attention they require and 2018 could be the year you make these transformations a reality.
Millennials, in particular, are driving the move towards self-service for scheduling appointments, transmitting information, and making payments. As they begin to use more medical services, they’re going to expect these same conveniences from practices. Why not get ahead of the curve, and make self-service available to them now? You’ll stand out versus less wired practices.
But as technology allows more office tasks to be automated, staff can do more of what only humans can do - and add warmth to your practice in the process. Don’t forget that staff training, morale, and turnover also affect the patient experience. Invest in your staff to improve retention and help ensure patients get friendly and competent service.
There’s an old saying in business: “You can’t manage what you can’t measure.” Using these systems better can help you measure and manage productivity, revenue, and workflow efficiency. Get help from your vendors or outside experts to make sure you’re taking full advantage of the built-in data gathering and reporting capabilities of your EHR and PMS.
Your natural reaction to such threats might be to assume you can’t compete and that might tempt you to put off dealing with the problem. Yet if you were to tackle it head-on instead, you might find that your practice can give even the most intimidating competitors a run for their money.
The practice couldn’t offer vaccinations in the same location where you get groceries – but it could offer a real patient-physician relationship, coverage in the most popular insurance networks, and access before and after business hours. They just needed to get the word out.
Commit to educating patients about their financial responsibilities. Invest in technologies that give better deductible information and allow for convenient payments. And make sure your staff is well-trained and prepared to help patients navigate the money side of receiving care.
Resist the temptation to skip meetings, mentoring, and other opportunities to gel as a clinician team in favor of “more productive” activities. Instead, aim to do these things more efficiently, so you won’t miss out on chances to help each other work more effectively, solve administrative hassles, and simply share collegial moments that boost everyone’s morale.