The baby boomer generation is different from other markets.
Neil Baum, MD
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Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, Marketing Your Medical Practice-Ethically, Effectively, and Economically, which has sold over 225,000 copies and has been translated into Spanish. He contributes a weekly video for Medical Economics on practical ideas to enhance productivity and efficiency in medical practices. His 5–7-minute videos and short articles provide practical ideas that can be easily implemented and incorporated into any medical practice. Dr. Baum can be reached at doctorwhiz@gmail.com.
Articles by Neil Baum, MD
Recently, a digital artwork sold for $69.3 million.
Advice for life from a Navy SEAL.
Building with Lego can be similar to a career in medicine.
Suggestions that will separate your offer from other practices competing to hire the same employee.
The right communication strategy can keep you from losing a patient.
Who do you want on your team, the go-getters or the gunnas?
The potential result of having an ideal day: You feel a sense of accomplishment and satisfaction and you have put burnout on the back burner!
Patients can be trained to respect your time and arrive at the office on time.
There are a few metrics to consider when using marketing techniques to attract new patients to your practice.
When a moment of magic often occurs, hopefully, more frequently than moments of misery, the positive movement is not recognized and is seldom celebrated.
Perhaps an apology will mollify a patient having the knee-jerk reaction of considering litigation when things don’t turn out as planned.
Put yourself in your patient's shoes.
Just because it's always been done a certain way, doesn't mean it needs to be.
When a window is broken or a problem is identified in our practices, then fix it immediately.
Breaking the chains of habit and tradition can have a positive impact on your practice and wellbeing.
If it were all about the money, there'd be better employment options available.
Cutting friction from your practice will create a smoother patient experience.
Recognition is key to keeping practice staff motivated.
Taking the time to say thank you, can have a positive impact on your practice.
Tips on what to do when you must part ways with a difficult patient.
The pandemic has made telemedicine a necessity, rather than an option.
We have all taken the Hippocratic Oath, which admonishes us "To do no harm." I believe this dictum refers to more than just clinical harm to the patient, but also to psychological harm.
A biopsy sample down the drain could have been a disaster. Urologist Neil Baum explains how his surgeon mentor used Baum’s mistake to teach him a valuable lesson.
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