
Innovative medical practices thrive by embracing change, prioritizing patient care and learning from setbacks to enhance success and satisfaction.
Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, Marketing Your Medical Practice-Ethically, Effectively, and Economically, which has sold over 225,000 copies and has been translated into Spanish. He contributes a weekly video for Medical Economics on practical ideas to enhance productivity and efficiency in medical practices. His 5–7-minute videos and short articles provide practical ideas that can be easily implemented and incorporated into any medical practice. Dr. Baum can be reached at [email protected].

Innovative medical practices thrive by embracing change, prioritizing patient care and learning from setbacks to enhance success and satisfaction.

Neil Baum, MD, guides you away from these nine situations that could have a negative impact on your practice's bottom line.

Identifying the "key log" behind delays and inefficiencies can help medical practices streamline operations, improve patient satisfaction and prevent recurring problems — without adding costs.

Physicians navigate challenging payer negotiations, sharing success stories of securing approvals for innovative, cost-effective treatments.

Creating memorable patient experiences boosts loyalty and encourages repeat visits to your medical practice. Transform interactions into lasting connections.

Neil Baum, MD, talks about the lessons physicians should take from the teachings of Jesus of Nazareth.

Enhance patient satisfaction by prioritizing convenience and eliminating friction points in your practice, ensuring a seamless healthcare experience.

Neil Baum, MD, walks through the lessons physicians should take from classic Mark Twain characters like Huckleberry Finn and Tom Sawyer.

Neil Baum, MD, walks through the marketing funnel and shows how to move your patients into being your biggest fan.

Discover eight ant-inspired strategies that help physicians elevate teamwork, resilience and efficiency, streamlining medical practice operations while improving patient care and overall practice performance.

Neil Baum, MD, explains how retaining the good associates you've attracted to your practice can lead to higher income for you.

Joe Biden’s prostate cancer diagnosis gives physicians a powerful platform to raise prostate cancer awareness, clarify the PSA screening debate, and encourage early detection among male patients.

Neil Baum, MD, walks through the three stages in a physicians career and how to make the transitions between stages more enjoyable and successful.

Discover how applying convenience, price transparency, and customer experience strategies can elevate patient satisfaction and loyalty in your medical practice.

Neil Baum, MD, describes some of the lessons physicians and practice administrators should take from the late Pope Francis.

Neil Baum, MD, explains how the age old medical practice of shaking hands with patients and how it can help demonstrate trust.

Monarch butterfly migration teaches physicians how resilience, adaptability and long‑term vision can power sustainable, patient‑focused medical practices in today’s evolving healthcare landscape.

Neil Baum, MD, explains the benefits of appearing in the media and how to attract their attention.

Neil Baum, MD, explains how to build loyalty which is cheaper than attracting new patients.

Neil Baum, MD, explains how understanding the different costs associated with care can help you raise profits.

Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-driven decisions.

Neil Baum, MD, breaks down what AI agents are, how to use them and how to overcome the barriers to adopting this new technology into your practice.

Nearly half of physicians report burnout—but counterbalancing priorities, rather than chasing work-life balance, may be the key to long-term personal and professional fulfillment.

Neil Baum, MD, tells how to broach the topic of exercise with patients and how to sell them on the benefits.

Tariffs are set to drive up costs across industries — including health care — impacting everything from medical supplies to retirement accounts. Take a look at the ripple effects on medical practices and some proactive strategies for physicians to stay one step ahead.

Does a doctor's appearance still matter? How the white coat, hygiene and professional attire impact patient trust, satisfaction and perceptions of physician competence in modern healthcare.

Neil Baum, MD, tells how to deal with last minute patient questions.

Discover timeless life and leadership lessons from Sister Jean, Loyola Chicago’s beloved 105-year-old basketball chaplain, and how her wisdom inspires teamwork, resilience and discipline in medicine and beyond.

Neil Baum, MD, gives actionable interview tips to help you take your career to the next level.

Discussing costs with patients is a conversation many physicians avoid, but they're doing their practice a disservice.