
Neil Baum, MD, explains the benefits of appearing in the media and how to attract their attention.
Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, Marketing Your Medical Practice-Ethically, Effectively, and Economically, which has sold over 225,000 copies and has been translated into Spanish. He contributes a weekly video for Medical Economics on practical ideas to enhance productivity and efficiency in medical practices. His 5–7-minute videos and short articles provide practical ideas that can be easily implemented and incorporated into any medical practice. Dr. Baum can be reached at doctorwhiz@gmail.com.

Neil Baum, MD, explains the benefits of appearing in the media and how to attract their attention.

Neil Baum, MD, explains how to build loyalty which is cheaper than attracting new patients.

Neil Baum, MD, explains how understanding the different costs associated with care can help you raise profits.

Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-driven decisions.

Neil Baum, MD, breaks down what AI agents are, how to use them and how to overcome the barriers to adopting this new technology into your practice.

Nearly half of physicians report burnout—but counterbalancing priorities, rather than chasing work-life balance, may be the key to long-term personal and professional fulfillment.

Neil Baum, MD, tells how to broach the topic of exercise with patients and how to sell them on the benefits.

Tariffs are set to drive up costs across industries — including health care — impacting everything from medical supplies to retirement accounts. Take a look at the ripple effects on medical practices and some proactive strategies for physicians to stay one step ahead.

Does a doctor's appearance still matter? How the white coat, hygiene and professional attire impact patient trust, satisfaction and perceptions of physician competence in modern healthcare.

Neil Baum, MD, tells how to deal with last minute patient questions.

Discover timeless life and leadership lessons from Sister Jean, Loyola Chicago’s beloved 105-year-old basketball chaplain, and how her wisdom inspires teamwork, resilience and discipline in medicine and beyond.

Neil Baum, MD, gives actionable interview tips to help you take your career to the next level.

Discussing costs with patients is a conversation many physicians avoid, but they're doing their practice a disservice.

Neil Baum, MD, gives tips on dealing with difficult callers at your medical practice.

We have only rarely looked at nature to provide examples of exemplary behaviors that serve as models for becoming better doctors

The reality is that if you try to do two things at the same time, you won't do either well. It's a trajectory to get less done.

Neil Baum, MD, explains how you can move your practice from focusing on quantity of care to quality of care.

Givers do not expect anything in return. They give of themselves with no strings attached.

Neil Baum, MD, discusses what price transparency means and how your practice can use it to thrive.

Step therapy protocols not only delays necessary treatment but can lead to adverse reactions that ultimately increase rather than lower health care costs.

Relying on myths about patient engagement can lead to mistakes for your practice.

Neil Baum, MD, gives some tips on the key performance indicators your practice should be monitoring.

The key benefits of including a power nap in your daily routine.

By implementing a few of these recommendations, you can effectively separate work from personal life, reduce stress, create a healthier work-life balance.

Neil Baum, MD, gives some tips for retaining the good staff you already have.

It's like having a scribe in the room with the patient who knows what goes in the medical record.

Neil Baum, MD, gives some tips on when to call patients at home.

We can make physical activity a vital sign like blood pressure, weight, and pulse by regularly screening patients for inactivity and providing inactive patients with resources to promote physical activity.

Neil Baum, MD, gives some tips on negotiating in your practice

Since we use the handshake so often in our daily activities and it is so important, it may be helpful to revisit this important aspect of doctor-patient interaction.