Audrey Mclaughlin, RN

Social media management and marketing are important components in generating new patients. Should you leave them to chance, or bring in an expert?

Hiring a new team member can be daunting. Success comes from having a clear process in place, and carefully screening each candidate.

There are many ways to structure your December marketing efforts. Be creative and don't forget to tailor your messages to your unique community of patients.

Practicing gratitude in your medical practice can bring multiple benefits. You will see increased productivity, improved behavior, and a more creative outlook.

If your practice is beginning its first social media foray, consider starting with Facebook. Once you learn the ropes, then you can join the Twitter-verse.

Social media platforms are highly targeted methods for reaching prospective patients; ones your practice can't afford to ignore.

Don't rest on your laurels when it comes to community outreach. Be creative and reach out to patients in ways that are fun and meaningful.

HIPAA is there for the protection of your patients, not to hinder communication or good customer service.

Experts may recommend allotting a percentage of revenue for marketing efforts. But customizing a marketing plan may be a better fit for most practices.

If your practice is still dragging its feet when it comes to EHR, consider hiring an expert to help with selection and implementation.

Outsourcing practice functions is not automatically a win-win. Make sure you consider both positive and negative effects prior to making a decision.

Your practice should plan its marketing campaign several months in advance. Doing so, lends an approachable, authentic vibe.

Don't take your patients or their business for granted. One of the best marketing strategies is to engage patients on a personal level.

Patients are foremost people and they sincerely appreciate caring physicians and staff members. Don't forget to build customer service into your daily practice.

Many doctors feel that promoting their practice is unprofessional. Instead, think of it as a way to help you provide excellent care to established and potential patients.

Here are five marketing tips that work like magic to grow your patient base, through engaging with your community.

Some patients are choosing to drive long distances to continue seeing a trusted physician who has moved. But is it OK to retain a "back up" physician, just in case?

Marketing your practice can be as easy as making an appearance at a community event, or developing a new website. The important thing is to get started.

The most tangible benefit of meditation is the sense of calm and peace, even balance that you feel. It is also a great technique to foster the art of customer service.

Advertising on Facebook is the most effective and targeted way to promote your medical practice.

Does your practice have e-mail etiquette issues? Here are some etiquette tips for intra-office or patient e-mails.

Here are some easy ways to improve productivity and empower your staff members.

Summer is one time of year that offers unique marketing opportunities for your medical practice.

Choosing a marketing company to represent your practice well means searching for that can-do attitude.

Your website says a lot about who you are as a physician, and how you run your practice. Be sure that message is one you want to project to prospective patients.

Being a successful physician means caring for both your patients and your practice. Both are important and necessary to meeting the goal of good patient care.

Public speaking can accomplish a number of goals: building a professional network, finding new patients, and giving back to the community.

It may feel like using Facebook to market your practice is like hitting a moving target. Don't despair, we'll show you how.

The C.U.R.E.S method can help medical practices retain and attract more patients.

Don't miss out on prospective patients at your medical practice. Here are some common marketing phrases to avoid.