Technology and Patient Engagement

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

Patient desire for virtual visits will likely not diminish. But when it comes to telehealth, what do providers desire?

How you can get new patients by using Google and other search engines.

Technology is allowing physicians to bring research into almost any clinical setting.

Planning on building an engaging website to attract patients? Here are nine tips that should get you started.

Physicians Practice® spoke with Hari Prasad, CEO of Yosi Health, about how what practices need to know about setting up and making the most of their virtual waiting rooms.

How changes may affect independent physician practices.

At this point in the game, you have to know that marketing your practice on social media is necessary, if not absolutely required.

New CMS changes with regard to Clinical Decision Support Mechanisms and Artificial Intelligence.

If your practice isn't already communicating with patients via texting, consider how adding the mechanism could help with your efforts to enhance engagement.

Patient preferences and needs have changed, and physician practices will need to level up their virtual care offerings to accommodate them.

Their journey begins long before entering your practice.

Unlock the clinical and operational value of data

Promoting your practice using effective methods can be the difference between gaining and losing business.

What independent practices should consider when adopting remote patient monitoring services.

In an environment of ongoing change and uncertainty, virtual care is a powerful, permanent option for patients and physicians alike.

Some of the main changes to remote patient monitoring throughout the pandemic.

While texting can make things a lot easier (and more profitable), it can also be easy to unknowingly violate HIPAA regulations.

Physicians Practice® spoke with Dr. Reena Pande, chief medical officer of AbleTo, about the current standards and challenges physicals are facing with care and access solutions.

Why search engine rankings and optimization should play an important role in your digital marketing strategy.

How your online presence can affect patient volumes and experiences.

Text messaging patients is a great way to increase recalls and keep them healthy. Texting campaigns have increased patient services revenue and improved care compliance. Simple text message templates, scheduled in advance, will make it easy for your staff.

The importance of a digital marketing component alongside a physical marketing strategy.

Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.