Marketing

Judicious delegation is the mark of a great manager, right? Here’s why you should delegate as little marketing as possible in your medical practice.

Studies show U.S. consumers are snapping up mobile gear. Practices should take note.

If you deliver a quality product and service to patients, they’ll tell others about it online. So are you ready to use those reviews at your practice? Here’s how.

Based on consulting nearly 5,000 medical marketing campaigns over a decade, I can tell you that Google Ads alone are a complete waste of money.

Physicians attend conferences for lots of reasons and most offer no tangible return on their investment of money and time away from practice. Here’s a better way.

Beware of these five major hackers who prey on your online brand as a physician to make money for themselves.

Here is a list of the top five most unethical practices to watch out for online that can hurt your medical practice.

Are you throwing money down a bottomless digital pit? How to tell if your medical practice’s website is operating at a loss.

Here are five topics you should incorporate into your physician blogging as soon as possible to boost success for your medical practice.

Here’s an easy method for finding nearly unlimited ideas for your medical practice’s next YouTube video.

Market research is a valuable, and often overlooked, tool to optimize the business of providing healthcare, but only if it is analyzed correctly.

Here are 10 important guidelines for doctors to follow when writing their own blogs.

If you’re going to promote your practice effectively, you must understand your local market. Here are some quick ways to evaluate your competition.

Here are some key tips you can take to increase the volume of fee-for-service / cash paying patients at your medical practice.

Your online content should be attracting patients to your office. Here’s an almost effortless way of improving every piece of communication you produce.

An event that causes reputational damage, receiving media and public attention can hurt your practice. Here's what to do if you face such a situation.

Here are 10 tips to improve your medical practice social media return on investment you've likely never heard before.

Here are some topic ideas that are easy to write about yet build powerful connections with potential new patients via your practice website.

Here's a case study of one orthopedic physician's online footprint and five no-cost steps to take control of your own online reputation.

Notable items from Physicians Practice

Is your practice website getting the attention it should? Here are the top tips to get more visitors to visit you online.

These days, everyone in healthcare wants to jump on the Internet video bandwagon. Here’s how your practice can do it.

Is answering a stranger’s medical question online a waste of your time? Not necessarily. Here’s one way to do this profitably.

Frustrated when you have to clean up a mess created by some sub-par competitor in your area? Leverage that angst into an opportunity to promote your practice.

Lessons from Disney can offer physicians three key components to consistently create a positive patient experience.

Here are eight ways that physicians / providers can directly help improve patient retention rates.

Here are some "can’t miss" elements to add to your YouTube videos when you promote your medical practice or educate patients.

The two most important words for retaining patients at your medical practice are: customer service.

Although it seems obvious that physicians should be truthful in their advertisements, it’s not always clear what might be viewed as false, deceptive, or misleading.