Marketing

Physician online content and even profiles are a click away from being stolen and copied. Here are some strategies to help cope with this disturbing problem.

Here are three issues that need to be on your shortlist for 2013 to re-visit and address proactively to help you and your medical practice.

Social media is a powerful method to promote your medical practice. Here’s a story of how it can go wrong and how to avoid frustration.

Getting started with your own medical practice website or blog can be intimidating. Here’s a free tool that flattens the learning curve.

Is your practice's website easy on the eyes? Read these tips for improving it.

Here are three primary reasons today’s physician must always be thinking of what’s next in marketing, promotion, and practice in general.

There are many misconceptions about what it takes to be effective in marketing a medical practice. The best approach is to have a plan - a comprehensive, written marketing plan.

Here’s how your knowledge of online medical practice promotion and social media can help this generation of students navigate the uncertain healthcare waters.

Want to recruit new patients and increase referrals? Try these simple techniques.

Social media doesn’t have to be intimidating. Here are some solutions to common mistakes that prevent physicians from being successful with social media.

Websites are no longer optional for medical practices, so here's a primer on how to make the best online first impression.

profiles on doctor rating sites are boring, blank, or automatically filled out. Here’s how to make yours stand out and provide great value for patients.

Relations between hospitals and physicians have never been especially warm. But the hospitals need your referrals and your patients need the services that hospitals provide. So how do you work together?

How can you make your print medical practice advertising better? Here’s how adding one line to my recent newspaper ad made it a raging success.

A healthy organization is crucial to success, but many practices are plagued by dysfunction.

Judicious delegation is the mark of a great manager, right? Here’s why you should delegate as little marketing as possible in your medical practice.

Studies show U.S. consumers are snapping up mobile gear. Practices should take note.

If you deliver a quality product and service to patients, they’ll tell others about it online. So are you ready to use those reviews at your practice? Here’s how.

Based on consulting nearly 5,000 medical marketing campaigns over a decade, I can tell you that Google Ads alone are a complete waste of money.

Physicians attend conferences for lots of reasons and most offer no tangible return on their investment of money and time away from practice. Here’s a better way.

Beware of these five major hackers who prey on your online brand as a physician to make money for themselves.

Here is a list of the top five most unethical practices to watch out for online that can hurt your medical practice.

Are you throwing money down a bottomless digital pit? How to tell if your medical practice’s website is operating at a loss.