Marketing

Here are five ideas to attract quality patients that stay around for the long term, but it involves making yourself available to that clientele.

Negative posts / comments about a physician / practice will hurt, so here's how the professionals recommend you take action to preserve patients.

Pinterest is quickly becoming the next big social media outlet, so here's an easy guide on how your practice can get online and connect with patients.

If you're looking for the best way to use social media profitably, safely, and without taking one day off a week to produce six full-length articles on Facebook, here’s some concise direction.

Does your business card say anything substantive about the valuable work you do in your practice? Here’s how to re-design your next business card for maximum impact and engagement.

There are best practices to marketing your practice, but often, success is more about knowing what not to do. Here are the five most common pitfalls …and how to avoid them.

Your front-desk staff is underappreciated but crucial to your success. Arm them with these high-tech helpers to get their jobs done right without burning out.

There are various ways practices can raise awareness of their services. Have you used of any of them?

By not promoting and advertising your practice, you’re withholding excellent care and expertise from patients. Here are some ways to correct that injustice.

The biggest mistake you can make with your next media appearance is to think it stops when the interview is over. Here are some tips that show you how to leverage your spot in the limelight.

How do you nurture your practice and your new prospective patients at the same time? Here's a four-step method to guide you.

This technique can be replicated over and over to boost traffic and earn more credibility for your medical practice website.

From building a great website to getting social-media savvy, here's what physicians should do to boost their cyber profiles.

Use this basic article structure to save time and energy when you sit down to write your next patient-education article for your practice's website.

You are in charge of what types of patients you attract and having clear goals makes this process flow more easily and simply.

Innovation is great. Litigation isn't. Here's how to use the latest tech tools at your practice properly and within the letter of the law.

Google+ is a great online way for physicians to connect and communicate with their patients and peers, according to physician and social media expert Russell Faust.

Physician and social media expert Russell Faust explains the benefit of Tweeting for physicians - both in interacting with patients and with peers.

With more patients online accessing health information, Facebook is one way physicians can make connections. But like any tool, there are right ways to use it.

Be willing to take action and responsibility as the CEO of your medical business including delegating the management of financial issues to experts.

Even if you've had a site for years, it's worth reevaluating what information lives there and update it from time to time.

Every medical practice needs a website, but what size and how fancy?

9 steps to creating and preserving your patient pipeline

Despite efforts to educate all clients that any payment for referrals is illegal, kickbacks continue to be paid.

We surveyed hundreds of American physicians on everything from their views on politics and public policy to their sense of professional satisfaction to how well they’re taking care of themselves physically and emotionally. You’re juggling so many demands on your time. How are you holding up?

A company's mission statement should represent the core values and ideals of the founders' vision for their practice.

It used to be that you examined the patient. But from your credentials to your use of technology, patients are increasingly examining you. Here's how to deal with this new generation of engaged, informed, and demanding patients.

Social media isn't just a tool for doctors to share health information. It's also a tool to establish your practice as a credible source for health-related information.

Many physicians have discovered that blogging is a great way to build community with others in healthcare, share their opinions and successes, and vent.

Are you ready to make social media platforms part of your practice? Make sure you put reasonable constraints in place.