Marketing

Here are some key tips you can take to increase the volume of fee-for-service / cash paying patients at your medical practice.

Your online content should be attracting patients to your office. Here’s an almost effortless way of improving every piece of communication you produce.

An event that causes reputational damage, receiving media and public attention can hurt your practice. Here's what to do if you face such a situation.

Here are 10 tips to improve your medical practice social media return on investment you've likely never heard before.

Here are some topic ideas that are easy to write about yet build powerful connections with potential new patients via your practice website.

Here's a case study of one orthopedic physician's online footprint and five no-cost steps to take control of your own online reputation.

Dr. Russell Faust discusses the use of social media at your medical practice and how to get a true return on your investment of time and resources.

Notable items from Physicians Practice

Is your practice website getting the attention it should? Here are the top tips to get more visitors to visit you online.

These days, everyone in healthcare wants to jump on the Internet video bandwagon. Here’s how your practice can do it.

Is answering a stranger’s medical question online a waste of your time? Not necessarily. Here’s one way to do this profitably.

Frustrated when you have to clean up a mess created by some sub-par competitor in your area? Leverage that angst into an opportunity to promote your practice.

Lessons from Disney can offer physicians three key components to consistently create a positive patient experience.

Here are eight ways that physicians / providers can directly help improve patient retention rates.

Here are some "can’t miss" elements to add to your YouTube videos when you promote your medical practice or educate patients.

The two most important words for retaining patients at your medical practice are: customer service.

Although it seems obvious that physicians should be truthful in their advertisements, it’s not always clear what might be viewed as false, deceptive, or misleading.

Online ratings and reviews are powerful medical practice marketing tools. Do you take advantage?

How do you know which patients to ask for ratings and reviews? Here are four patient types to look out for when picking patient reviewers for your medical practice.

Here are five ideas to attract quality patients that stay around for the long term, but it involves making yourself available to that clientele.

Negative posts / comments about a physician / practice will hurt, so here's how the professionals recommend you take action to preserve patients.

Pinterest is quickly becoming the next big social media outlet, so here's an easy guide on how your practice can get online and connect with patients.

If you're looking for the best way to use social media profitably, safely, and without taking one day off a week to produce six full-length articles on Facebook, here’s some concise direction.

Does your business card say anything substantive about the valuable work you do in your practice? Here’s how to re-design your next business card for maximum impact and engagement.

There are best practices to marketing your practice, but often, success is more about knowing what not to do. Here are the five most common pitfalls …and how to avoid them.