Marketing

It used to be that you examined the patient. But from your credentials to your use of technology, patients are increasingly examining you. Here's how to deal with this new generation of engaged, informed, and demanding patients.

Social media isn't just a tool for doctors to share health information. It's also a tool to establish your practice as a credible source for health-related information.

Many physicians have discovered that blogging is a great way to build community with others in healthcare, share their opinions and successes, and vent.

Are you ready to make social media platforms part of your practice? Make sure you put reasonable constraints in place.

Posting a general disclaimer on your practice's social media platforms protects both you and your patients.

Many physicians believe that they open themselves up to potential liability risks by engaging in social media. In practice, it is always prudent to be concerned with malpractice risk. That said, the key to effectively utilizing social media is twofold.

Times are tight for small and large practices alike. But there are ways to supplement your income without selling out. Here are 10 ways you can leverage your skills to boost your income.

Corporations know exactly what their costs are and how much they need to charge to make a profit. Do you?

Physician profiling, by patients and payers, has become the norm these days, but it seems some doctors are putting a stop to any online comments about their service.Television station KDAF in Dallas/Fort Worth, Texas recently ran a story about a local practice that is asking patients to sign a form prohibiting patients from making comments about their visit on the Internet, essentially, as the report says, "turning over editorial content over " to the physician.

Patient-physician phone tag driving you nuts? Here’s how to make secure e-mail messaging work for your practice.

Maintaining a Web site is an important part of marketing your practice. Be assured that patients will judge your practice, in part, by the quality of your Web site. Don't be caught lacking.

Here’s what you need to know about the booming medical apps market

Today doctors are competing for patients in a radically changed marketplace. One of the most important emerging technologies in that space is Internet-based social networking.

Smooth patient referrals -- and your relationship with specialists -- with this easy form.

I avoid most e-mail offers trying to sell me something; don't need the superfluous e-mails cluttering up my inbox.

Unfortunately, physicians are not immune to the growing threat of identity theft and data breaches. Check out our guide to keeping your personal information secure.

In my practice, patients pay cash for my services. Some are initially confused by this arrangement, but to me it’s simple: you pay me and I’ll be your doctor.

Are networking sites like Facebook and Twitter privacy problems in need of a solution, opportunities to build community around your practice, or both? We help you navigate this brave new world of Web networking.

Everyone wants a trustworthy financial planner, but how to find one? Here’s your guide to asking the right questions.

If your idea of effective marketing is a Yellow Pages ad, then you need some help. We show you clever, cheap, and effective ways to get the word out about how great your practice is.

Love ’em or hate ’em, social media networks like Twitter seem here to stay. Wondering what you’re missing on Twitter? Here is a sampling of tweets from your medical colleagues.

The workforce is becoming much more diverse.

The road to electronic health records is filled with good intentions. However, every EHR vendor claims they have a certified product. Here are some steps that you can take to protect your EHR investment.

Knowledge is power in the payer game. Expert Lucien Roberts explains how to evaluate your payers and then use that information to negotiate better reimbursements.

Should you keep your Rx data away from drug companies? Is that even possible? Here’s what you can and can’t do to protect your prescribing privacy.

In the midst of Medicare cuts, consult-code farewells, healthcare reform bills, and all our other challenges, we need to prepare for new HIPAA Privacy and Security mandates.

Most practices waste scads of money - then wonder why they need a microscope to see their bottom line. To keep you on the right road, we’ve posted the signs to a more efficient and productive practice.

You may be unwittingly violating your patients’ confidentiality - and trust - on your blog or social media site. Check out these guidelines for staying legal and ethical online.

Where do your patient referrals come from? Do you know?

Does your medical practice have a Web site? If so, you are on your way to building a patient portal.