Marketing

There are various ways practices can raise awareness of their services. Have you used of any of them?

By not promoting and advertising your practice, you’re withholding excellent care and expertise from patients. Here are some ways to correct that injustice.

The biggest mistake you can make with your next media appearance is to think it stops when the interview is over. Here are some tips that show you how to leverage your spot in the limelight.

How do you nurture your practice and your new prospective patients at the same time? Here's a four-step method to guide you.

This technique can be replicated over and over to boost traffic and earn more credibility for your medical practice website.

From building a great website to getting social-media savvy, here's what physicians should do to boost their cyber profiles.

How can you be expected to maintain four or more social media profiles while also running a successful practice? Here's some advice.

Use this basic article structure to save time and energy when you sit down to write your next patient-education article for your practice's website.

You are in charge of what types of patients you attract and having clear goals makes this process flow more easily and simply.

Whether you know it or not, you have an online brand as a physician. Now is the time to take five minutes and ensure the right information is on the Internet.

Innovation is great. Litigation isn't. Here's how to use the latest tech tools at your practice properly and within the letter of the law.

Physician and social media expert Russell Faust explains the connections physicians can make via LinkedIn.

Google+ is a great online way for physicians to connect and communicate with their patients and peers, according to physician and social media expert Russell Faust.

Physician and social media expert Russell Faust explains the benefit of Tweeting for physicians - both in interacting with patients and with peers.

With more patients online accessing health information, Facebook is one way physicians can make connections. But like any tool, there are right ways to use it.

Be willing to take action and responsibility as the CEO of your medical business including delegating the management of financial issues to experts.

Even if you've had a site for years, it's worth reevaluating what information lives there and update it from time to time.

Every medical practice needs a website, but what size and how fancy?

9 steps to creating and preserving your patient pipeline

Despite efforts to educate all clients that any payment for referrals is illegal, kickbacks continue to be paid.

We surveyed hundreds of American physicians on everything from their views on politics and public policy to their sense of professional satisfaction to how well they’re taking care of themselves physically and emotionally. You’re juggling so many demands on your time. How are you holding up?

A company's mission statement should represent the core values and ideals of the founders' vision for their practice.

A negative comment online about you or your practice isn’t something to cheer about. But it may not be as bad for you as you think.

It used to be that you examined the patient. But from your credentials to your use of technology, patients are increasingly examining you. Here's how to deal with this new generation of engaged, informed, and demanding patients.

Social media isn't just a tool for doctors to share health information. It's also a tool to establish your practice as a credible source for health-related information.