Patient Relations

Advertising on Facebook is the most effective and targeted way to promote your medical practice.

By helping patients and their families design a life care plan, physicians can help them to navigate the complexities of a catastrophic or serious injury.

Every patient encounter carries with it the possibility of error. And every error can cause problems for the patient. So what do we do as physicians?

Social marketing, search engine optimization, practice marketing' are all good, but 'here are three sure things to increase revenues at minimal cost.

Your medical staff may behave differently when you are not around. Here's how to know what's really going on when you are not nearby.

Here are three easy-to-implement tools to make your practice's online presence more actionable to recruit and retain patients.

When so-called “quality measures” don’t include small medical practices, patients lose out on finding great physicians.

Americans have changed how they manage their household finances, and medical practices must adjust accordingly.

Does your practice have e-mail etiquette issues? Here are some etiquette tips for intra-office or patient e-mails.

It is important for practices to participate in patient-centered programs in order to focus their culture on improving the patient experience.

Providing your patients with useful clinical summaries to meet meaningful-use requirements might be trickier than you expect.

Spending time with your medical assistant will help the day run more smoothly, as well as increase patient and staff satisfaction.

There is a fine line between being an educated patient advocate, and being a know-it-all family member who is in the medical field.

Take the time to sit in your medical practice waiting room and exam rooms and look at them from a patient’s point of view. You will be glad you did.

The patient experience is playing a growing role in medical practice reimbursement, physician certification, and payment incentives.

By knowing what is going on in your community, you can plan to attend events in advance and turn them into great marketing opportunities.

From apps to analyzing big data, the future of healthcare may be about predicting the future of a patient's well-being and having physicians intervene.

Summer is one time of year that offers unique marketing opportunities for your medical practice.

Physician and social media expert Russell Faust describes the top obstacles preventing doctors from utilizing social media as a tool for their medical practice.

Hospitals are not only marking up and selling 340B-discounted drugs, but also buying up clinics to take advantage of the discount – a clear "progress trap."

If you've ever heard a staff member try to calm an angry patient down on a phone call, you have a great opportunity for training.

Online rating sites not only review physicians, but your entire practice, including the aesthetics. Here are five tips to improve positive patient feedback.

Choosing a marketing company to represent your practice well means searching for that can-do attitude.

Patient-centered care is not just for primary-care practices. Here's what you need to know about the Patient-Centered Specialty Practice program.

Communicating electronically with patients is convenient, but also risky. Here, a risk management professional shares some of the biggest mistakes to avoid.